INDUSTRY RENOWNED KOREAN CONTENT EXPERT JOON LEE JOINS IFLIX

Entertainment Press Releases Tuesday February 21, 2017 12:07
Bangkok--21 Feb--IFLIX

iflix, the world's leading Internet TV service for emerging markets, offering users unlimited access to thousands of TV shows, movies and more, today announced it has appointed Asian content industry leader, Joon Lee as Special Advisor to the iflix Group. Mr. Lee is a widely respected media expert, with over 15 years of experience in media including original production and programming. He is widely acknowledged as one of the industry's foremost experts on Korean content. As Special Advisor, Mr. Lee will drive iflix's Korean acquisitions and enable the company to make a more meaningful commitment through its involvement in the Korean content ecosystem.

Mr. Lee is Co-founder and President of LYD Networks (LYD), an innovative, next generation content creator, aggregator and distributor with deep expertise in networks, curation and media. LYD has today established itself as the default gateway in and out of Korea for both international and domestic media and content companies. Currently representing 13 international channels in Korea, LYD is also developing four Korean drama projects, the first of which will go into production in March.

Mr. Lee was previously a member of FOX International Channels (FIC) senior leadership team where he held dual roles. As Executive Vice President of Content and Communications, he oversaw all programming and production for FIC's 30+ channel brands across APAC and the Middle East. He further spearheaded business development for the network's channels and managed its licensing and content ventures. He additionally served as Managing Director of Hong Kong and Southeast Asia, where he was responsible for the overall P&L and operations of FIC's businesses in Hong Kong, Singapore, Malaysia, the Philippines, Indonesia, Thailand and Vietnam.

iflix Co-founder and Group CEO, Mark Britt commented: "iflix is committed to building the very best content proposition for our members. In our markets this translates to having a strong regional and local content strategy. Following on the blockbuster success and unprecedented popularity of our Korean offering, where we have seen titles set unprecedented records for consumption across several of our markets, we decided to bring one of the industry's most respected Korean content experts on board. I'm thrilled to welcome Joon to the iflix family."

Mr. Lee added: "I am incredibly excited to join the iflix team. iflix shares the vision and values that we founded LYD on, embracing innovation, teamwork and creativity with a sense of fun, originality and passion to push boundaries and produce work that could not exist otherwise."

Now available in Malaysia, Thailand, the Philippines, Indonesia, Sri Lanka, the Maldives, Brunei and Pakistan, iflix will continue to roll out its world-class service to key additional emerging markets in the coming months. Offering consumers a vast library of top Hollywood, Asian regional, and local TV shows and movies including many first run exclusives and award winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever. iflix subscribers can also download TV shows and movies from iflix's extensive catalogue for offline viewing.


Latest Press Release

Empire State Building And iHeartMedia #Make It Feel Like Christmas# With Annual Holiday Music-To-Light Show Featuring Gwen Stefani

Empire State Realty Trust, Inc. (NYSE: ESRT) and iHeartMedia today announced that the annual Empire State Building (ESB) holiday music-to-light show will feature global superstar Gwen Stefani and her holiday hit You Make it Feel Like Christmas, the title...

Jam City Signs Licensing Agreement with Warner Bros. Interactive Entertainment For Harry Potter: Hogwarts Mystery, a Mobile Narrative Role Playing Game set at Hogwarts School of Witchcraft and Wizardry

Story-Driven Mobile RPG Allows Fans to Choose the Path of their own Story as a Student at Hogwarts School of Witchcraft and Wizardry Today, Jam City, a Los Angeles based mobile games studio, in partnership with Warner Bros. Interactive Entertainment,...

Walt Disney joins hands with 10 leading businesses to launch a year-end marketing campaign, welcoming Star Wars: The Last Jedi.

The Walt Disney (Thailand) joins hand with 10 business partners: CPN, Tokyo Bike, UB Tech, Phillips, Rag & Bone, Grab, Lego, Hot Toys, Hasbro and Lenovo, introducing a big year-end campaign to welcome the second film of its long-awaited sequel...

Empire State Building And Twentieth Century Fox Debut New Music-to-Light Show

First ever light show to be synced to a live performance from star of "The Greatest Showman" debuts on December 9, 2017 Empire State Realty Trust, Inc. (NYSE: ESRT) today announced that the Empire State Building will present a music-to-light show...

CATCH THE 22ND ASIAN TELEVISION AWARDS LIVE ON RTL CBS ENTERTAINMENT ON YOUR TELEVISION AND FACEBOOK

The 22nd Asian Television Awards continues to be Asian TV industry's most significant and celebrated event, recognizing excellence in programming, production and performance. The Awards comprise over 40 categories and represent the industry's foremost...

Related Topics