Join the must-see internationally-acclaimed music experience with #Heineken Live Access

Entertainment Press Releases Wednesday July 19, 2017 15:33
Bangkok--19 Jul--ABM
A select few will get to fly to the country that started the world's best electronic dance music festival

Heineken is heading for the Netherlands to kick off an internationally-acclaimed music experience while continuing its brand concept, 'Open Your World,' solidifying its leadership in global music with the launch of Heineken® Live Access, which will give everyone the opportunity to take part in a long-awaited global music festival.

When it comes to world-class electronic dance music (EDM) festivals, Mysteryland is widely recognized as a premier event by EDM fans. Heineken, a pioneer in spearheading efforts offering music experiences that tick all the right boxes and suit all tastes, continues to raise the bar through unprecedented and unrivalled experiences with the launch of its latest music campaign, 'Heineken® Live Access.' This campaign is aimed at music enthusiasts, giving them the chance to attend a world-class music festival as special guests. A VIP wristband will offer the added privilege guarantees that there's no other option but to have a blast with the phenomenal music that will be played in different designated zones, with VIP areas offering special guests some exceptional comforts. Mysteryland is a cutting-edge music festival where people contribute to a truly positive music experience. The festival will take place on 26-27 August 2017.

Launched in 1993 in the Netherlands, Mysteryland is an original and legendary electronic music festival and an ideal platform for world-renowned DJs to take the decks to play to energized crowds. Its distinct themes are about 'Peace, Love and Music' while the vast venue addresses nature-based functions. This is in response to the festival's key philosophy of 'listening to music amid elements of nature' that aim to keep festivalgoers relaxed and entertained with a phenomenal music experience while stressing the importance of environment caring. Festivalgoers are encouraged to drink responsibly and to be environmentally conscious by recycling bottles and plastic in marked bins. Mysteryland is also very diverse and welcomes artists from around the world who share a mutual passion for electronic music through a platform that appeals to everyone. It's no surprise that every year, festivalgoers grow restless for the end of August as the excitement builds for an explosion of fun at Mysteryland.

As a global brand that push forward and sponsorship worldwide music festival with an uncompromising ambition to offer consumers a series of unprecedented and unrivalled music experiences, and with Heineken's strong connection with worldwide, is committed to building connections by experiencing the best music through its exclusive 'Heineken® Live Access' campaign, offering EDM fans the chance to travel to the Netherlands, the country that started world-class EDM festivals. This year, Mysteryland revealed its lineup which will include deadmau5, Armin van Buuren, Alesso, Axwell & Ingrosso, and many more, promising festivalgoers an interactive, fun-filled, and enriching experience throughout the two-day event.

EDM lovers are invited to loosen up for the unparalleled and pioneering 'Heineken® Live Access' production. For more details about this massive event, visit www.facebook.com/Heineken and Instagram @heineken_th.

#LiveAccess #OpenYourWorld

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