Maybelline New York Announces Josephine Skriver As Global Spokesmodel

Entertainment Press Releases Monday April 23, 2018 09:01
NEW YORK--23 Apr--PRNewswire/InfoQuest

Maybelline New York, the world's leading cosmetics brand, is excited to announce Josephine Skriver as a global spokesmodel. A well-known international model with a loyal fan base, Josephine has risen to the top of her industry through years of dedication, hard work and hustle in the Big Apple and around the world. She is recognized for her philanthropic work, down to earth personality and immense success in her modeling career on the runway and in notable campaigns.

Photo - https://mma.prnewswire.com/media/679560/Maybelline_New_York_Josephine_Skriver.jpg
Logo - https://mma.prnewswire.com/media/679559/Maybelline_New_York_Logo.jpg

Josephine joins an impressive lineup of global spokesmodels who have helped shape the identity of the iconic Maybelline New York beauty brand including Adriana Lima, Gigi Hadid, Herieth Paul, Jourdan Dunn, Cris Urena, I-Hua Wu, Emily DiDonato, and Christy Turlington. In her partnership with Maybelline New York, Josephine will participate in brand activities on the global scale.

"Being a part of the Maybelline New York family is a dream come true! I have been wearing Maybelline since I was a little girl," said Josephine. "I am honored to represent not only Maybelline, but all of the girls who are wearing Maybelline, because these young girls are the future. They are powerful and beautiful, and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen."

Josephine grew up in Denmark and was first approached in her teenage years about modeling while on a visit to New York City. Years later in February 2011, Josephine's connection to New York came full circle when she made her debut at New York Fashion Week, walking for designers like Calvin Klein and Rag & Bone. The same year she appeared in Milan and Paris shows, walking for Balenciaga, Chanel, Dolce & Gabbana, Valentino, Yves Saint Laurent and most notably closed Prada's show.

Since her successful career launch, Josephine has modeled in campaigns for the likes of Bulgari, Gucci, Max Mara, Michael Kors, and Tom Ford. She has collaborated with top photographers including Steven Meisel and Mikael Jansson, while her editorial accolades include American Vogue, Vogue Italia, Vogue Germany, V, Dazed, W, and Interview. In 2013, Josephine walked in her first Victoria's Secret Fashion Show, and has graced the runway in the annual show ever since. She was given the coveted title of Victoria's Secret Angel in 2016.

"We are beyond thrilled to have Josephine as part of our Maybelline family," said Leonardo Chavez, Global Brand President, Maybelline New York. "A partnership with Josephine was completely organic because she resonates with our global customer and is a dynamic and fresh addition to our roster of talent. She embodies determination, grit, energy and spirit, while having a true connection to New York and the dream of making it happen in this city."

In addition to her modeling career, Josephine is notable for being an advocate for global LGBTQ rights and is involved with organizations like Family Equality Council and COLAGE as well as to Keep A Child Alive, which focuses on children's fight against HIV. Having been raised by LGBTQ parents, Josephine hopes to inspire children and all future generations of LGBTQ families by sharing her own journey.

Josephine is excited to continue her work with Maybelline New York this Spring, appearing in her first campaign for the brand for the launch of Super Cushion 2-in-1 launching in May 2018.
About Maybelline New York

Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of New York Fashion Week and other fashion weeks worldwide. For more information, log on to www.maybelline.com .

Photo - https://mma.prnewswire.com/media/679560/Maybelline_New_York_Josephine_Skriver.jpg
Logo - https://mma.prnewswire.com/media/679559/Maybelline_New_York_Logo.jpg

Latest Press Release

WINNERS ANNOUNCED FOR THE 2018 BILLBOARD MUSIC AWARDS ON BLUE ANT ENTERTAINMENT

KENDRICK LAMAR AND ED SHEERAN TIE THE NIGHT FOR MOST WINS WITH SIX EACH BRUNO MARS, LUIS FONSI, DADDY YANKEE AND JUSTIN BIEBER CLOSE BEHIND WITH FIVE SHOW HIGHLIGHTS INCLUDED JANET JACKSON'S HEART POUNDING PERFORMANCE AS SHE ACCEPTED THE NIGHT'S ICON...

EVEN IN FICTION, PRINCE HARRYS FIANCE REMAINS VOCAL AGAINST STATUS QUO

Meghan Markle's character in Blue Ant Entertainment's TV show Suits stands her ground for gender equality All eyes are on Prince Harry and American actress Meghan Markle as they prepare to tie the knot on May 19. The Big Day will be another sensation in...

Dubai#s Leading Superclub BASE Set to Launch Pop-up in Moscow for the Duration of the 2018 FIFA World Cup

The exclusive nightlife experience will welcome Jason Derulo, Alessandra Ambro?sio, Rick Ross, Bob Sinclar and many more. Developed by Bulldozer Group, Dubai's leading home-grown superclub, BASE Dubai has revolutionized the Middle East's nightlife...

A SPECIAL PERFORMANCE FROM ED SHEERAN, PLUS ZEDD, MAREN MORRIS AND GREY TEAM UP TO PERFORM THE MIDDLE ON THE 2018 BILLBOARD MUSIC AWARDS ON BLUE ANT ENTERTAINMENT

The "2018 Billboard Music Awards" will broadcast LIVE from MGM Grand Garden Arena on MONDAY, 21 MAY, 7:00 A.M.on BLUE ANT ENTERTAINMENT dick clark productions announced that global superstar Ed Sheeran, as well as chart-toppers Zedd, Maren Morris and...

Photo Release: Eucerin #Ultrasensitive Q10X, an Innovation in Sensitive Skin Regeneration

Khun Rattawan Siriboonpipattana (3rd from left), Group Product Manager (South East Asia) of Beiersdorf (Thailand) Co., Ltd. together with Khun Nuanphan Jayanama (2nd from left), Marketing Director of Watsons Thailand launched Eucerin Ultrasensitive Q10X,...

Related Topics