Responding to the Belt and Road Initiative through World Music
The EWM Festival connects people and music, to create an international music festival IP that offers exciting, valuable experiences, and joins countries in the Belt and Road through Chinese music. The EWM Festival will visit 10 Chinese cities, namely Shanghai, Guangzhou, Nanjing, Kunming, Xi'an, Xiamen, Fuzhou, Chengdu, Shenzhen, and Wuhan, and 10 Asian countries, including Malaysia, Myanmar, Laos, Thailand, Singapore, India, Indonesia, South Korea, Philippines, and Vietnam. At each stop, EWM will build an Exhibition Hall to share Chinese culture with the world.
The New World Music Salon invited industry leaders HighTeam (Shanghai) Marketing Communications General Manager George Gu, Singapore's DJ and musician Leonardo, Hong Kong`s music producer Lin Jianhua, EWM Festival`s co-founder and COO Edmund Ang, Thailand`s Dreamkey Entertainment CEO Marco Sager, and Myanmar`s Black Society CEO HtetAnnawarKhin, becoming an exciting topic in the industry. The highlight of the day was the co-operation agreement signing ceremony between EWM Festival and the hostcities. Fan Zhihua, Chairman of EWM and Ma Yiling, Director of the China Youth Entrepreneurship and Employment Foundation signed the contract.
Creating an Innovative Music Festival
The EWM Festival brings the best in music, with spectacular lighting, audio, special effects, and the world`s finest foods, creating a never-before-seen music festival for the younger generation. Liu Luxi, CEO, and founder of EWM stated: "EWM is not only a music festival. We began our journey in Xiamen and will travel to multiple cities and countries. All our efforts are to expose the younger generation to world music, cultures, and traditions." His words echo EWM`s theme of "ONE World ONE Dream ONE Stage".
EWM Festival debuted in Xiamen from April 30 to May 1 this year. The three-day festival drew over 10,000 attendees. The 2019 Asia Tour inherits local culture and the Belt and Road Initiative, and looks at the world. Future-oriented and guided by diversity, EWM Festival hopes to merge Eastern and Western music,use music as a bridge for the world to understand China better and, together with various cultures, ignite the passion for music.
Photo - https://photos.prnasia.com/prnh/20181212/2324851-1