True4U takes Thai content to the world while Sri Ayodhaya gets spotlight at Asian Television Awards

Entertainment Press Releases Wednesday January 9, 2019 10:48
กรุงเทพฯ--9 ม.ค.--True4U

True4U, Thailand leading digital TV channel under True Corporation, gears up its offshore content business leveraging from its success in attracting audiences who need high-quality content. Following the success of its awards favorite movie series 'Sri Ayodhaya,' True4U continues marking its success as Thailand's leading content producer by catching five nominations at the 23rd Asian Television Awards, which will be held in Malaysia on 11-12 January 2019.

True4U Managing Director, Apicha Honghirunruang, said "True4U is pleased to bring a Thai content, Sri Ayodhaya, to a regional stage like the 23rd Asian Television Award, where the series is nominated in five categories. This opportunity puts a spotlight on us. It makes international content buyers notice the show and express their interest in bringing Sri Ayodhaya to their markets. Those buyers include both True4U existing customers, who found Thai contents from True4U resonated well in their markets, and new buyers from the Western region.

"True4U believes that great contents from a great script, great production, and great acting, offer a great entertainment experience and bring a TV experience to a new level. They also attract new audiences who prefer high-quality contents. Our original contents such as Oh My Ghost, Full House, and Sri Ayodhaya have gained positive response from both audiences and the content industry. In 2019, we continue our commitment to producing high-quality contents in different genres for our audiences. One of our key content producers is True CJ Creations, a joint-venture between True Corporation and CJ ENM, a leading content producer and IP owners from South Korea", Mr. Honghirunruang said.

He also added that True4U had developed impressive progress in content creation and production marked by the continuing export of Thai contents and the growing revenue from its original contents' copyrights, which is gained mostly from buyers in Asia, including China and neighboring countries. This year, True4U aims to expand its Asian market and break into Europe's. The Asian Television Award nominations have already brought some recognition of True4U to the content creation industry. So far, several potential buyers from Europe have expressed their interests in bringing Sri Ayodhaya to their markets.

Sri Ayodhaya movie series is a production of True Corporation by True Original Production. Marked as an honor to Thai kings, the show is produced by acclaimed professional Thai and international crews under the direction of M.L. Bhandevanop Devakul and starring famous Thai talents. The series won 35 awards from nine award programs in Thailand. At the 23rd Asian Television Award, Sri Ayodhaya is nominated in 5 award categories, including Best Actor in a Leading Role (Ananda Everingham), Best Actress in a Supporting Role (Sinjai Plengpanich), Best Actor in a Supporting Role (Nopchai Chainam), Best Director Fiction (M.L. Bhandevanop Devakul), and Best Theme song (Trisadee Na Pattalung). The award ceremony will be held in Kuala Lumpur, Malaysia, on 11-12 January 2019.


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