Japan Rock Band CHAI Partners with PicsArt, #1 Photo Video-Editing App, to Creatively Engage with Fans

Entertainment Press Releases Monday February 11, 2019 15:44
SAN FRANCISCO--11 Feb--PRNewswire/InfoQuest
  • CHAI joins Gwen Stefani, Thirty Seconds to Mars, Maroon 5, and other music artists embracing PicsArt's mobile-native, creative community to launch fan art challenges

PicsArt, the world's largest creative platform and social editing app, today announced that it has partnered with Japanese rock band CHAI to launch a fan art challenge that asks fans to redefine the traditional concept of "Kawaii" ("cute" in Japanese). CHAI is the latest band to join other marquee music artists – including Gwen Stefani, Thirty Seconds to Mars, Maroon 5, DJ Snake and more – who recognize PicsArt as a massive mobile platform to reach millions of millennial and Gen-Z creators.

CHAI, a rock band that originated in Tokyo, is launching a PicsArt edit challenge encouraging fans to "remix" her album images to redefine the concept of "Kawaii." CHAI defines themselves and their music as "Neo-Kawaii" (meaning "new-cute" in Japanese) and are aiming to break free from the conventional Japanese beauty standards of 'long legs, pale skin, and big eyes.' To promote this movement, CHAI will run an image challenge on PicsArt using creative, original, "Neo-Kawaii" edits, including use of PicsArt's stickers, image assets, photo-enhancing brushes, edit tools, and more.

"Today's social media landscape offers artists unprecedented ways to communicate directly with fans; artists now want to go even further by enabling fans to join the process of creative self-expression," said Tammy H. Nam, COO of PicsArt. "CHAI acknowledges PicsArt as a true 'fandom app,' helping its global audience of young, socially savvy users create, share, and spread content that expresses their love for specific artists or bands. Fans can be fully creative, collaborate with a like-minded community, and engage directly with the artist, all in one place."

The CHAI fan art challenge kicks off today and runs for one week, ending on February 18. Since late 2017, PicsArt has hosted dozens of fan art challenges for musicians and brands, including MTV, Swarovski, Capital Cities, Lindsey Stirling and more, which have generated hundreds of thousands of fan art submissions from the PicsArt community and hundreds of millions of social impressions on and off PicsArt.

About PicsArt

PicsArt is the world's largest creative platform, powered by more than 130 million monthly active users and influencers. Every month, the PicsArt community creates, remixes, and shares nearly one billion images and videos, making it the largest open-source content collection of its kind, with free-to-edit photos, images, stickers, and more. PicsArt is available in 30 languages for free and as a subscription on iOS, Android, and Windows devices. Headquartered in San Francisco with offices in Armenia, Los Angeles, Beijing, and Moscow, PicsArt is backed by Sequoia Capital, DCM Ventures, Insight Venture Partners, and Siguler Guff and Company. Download the app now or visit PicsArt.com or Picsart.com/brands/ for more information.

Contact Info:
Kristin Tinsley – Director of Communications, PicsArt
PicsArt Press Kit [https://www.dropbox.com/sh/ms15cxlbhu2qn1w/AABD7moMUrkLjjxVF008HOCKa?dl=0]
Logo - https://mma.prnewswire.com/media/800051/PicsArt_Logo.jpg

Latest Press Release

The Legend Returns! WCG 2019 XI#AN Grand Final Begins

The opening ceremony of the WCG 2019 XI'AN Grand Final was held on July 18 in Xi'an, China. One of the most well- known esports festivals, WCG is returning after 6 years, kicking off the journey of four days of unforgettable matches through July 21 at...

Free Dora movie for MRT Club

Bangkok Expressway and Metro Public Company limited (BEM) cooperate with Esplanade Cineplex to offers privileges for MRT Club member to watch movies "Dora" Just register via www.bemplc.co.th and Bangkok MRT Application to join activity today - August...

Popular Actor Tik Jesdaporn Pholdee joins UNICEF in Mozambique to support children affected by devastating cyclones

Popular actor Tik Jesdaporn Pholdee has recently travelled with UNICEF team to Mozambique where he met children and families affected by the cyclones. The mission was part of a campaign that aims to raise awareness on the urgent needs of children and...

Meet Shai, the Newest Class in Black Desert SEA

Wielding the power to protect her allies, Black Desert SEA's newest class is finally ready to venture forth. Pearl Abyss today announced that Shai, the first playable support class in Black Desert, is now available worldwide. Shais come from the forests...

YANNI will Perform at the Prambanan Jazz Festival 2019 on July 6th

YANNI, a world's legendary composer has postponed his '25th Anniversary Acropolis' concert last year at some countries due to injury he suffered. The initial schedule was to perform at the Prambanan Orchestra on October 20th, 2018 at Prambanan Temple....

Related Topics