NESCAFE RED CUP Announces the Success of #The One in Your Heart Campaign, Creating a Phenomenon of a Personalized Cup of Coffee for Coffee Lovers to Enjoy Full Flavor and Rich Aroma Nationwide

Entertainment Press Releases Thursday February 28, 2019 17:40
Bangkok--28 Feb--ABM Connect

NESCAFÉ RED CUP announces the success of its "#The One In Your Heart with NESCAFÉ RED CUP" campaign that took place just after the New Year, starting the trend of creating new and personalized ways to make a cup of coffee. This led to an impressive phenomenon for Thai coffee lovers as NESCAFÉ RED CUP reached the largest number of consumers in any of its campaigns at more than thirty million nationwide through online and offline activations during the campaign period, offered the most indulgent experience with the full flavor and rich aroma of over 500,000 cups of NESCAFÉ RED CUP Pa Som Kafe Khua Bod Laiad available to Thai coffee lovers, and a record-breaking web film called "NESCAFÉ RED CUP: The One in Your Heart Is …" on YouTube that reached 36.7 million views, the highest among NESCAFÉ's commercials during the same period, with a 32.2% completion rate. These achievements are the result of the year's biggest campaign so far that featured 14 stars encouraging Thais to make personalized cups of coffee at 10 key locations nationwide.

The "#The One in Your Heart" campaign was led by NESCAFÉ RED CUP brand ambassadors Manasaporn (Proymon) Chanchalerm and Pongsatorn (Phuak) Jongwilas, along with other well-known and "most-missed stars" Taksaorn (Aff) Paksukcharern and Sukrit (Bie) Wisetkaew, Denkhun (Ouan) Ngamnet, Saran (Porshe) Siriluksana, Chonlathorn (Captain) Kongyingyong, Yuke (Son) Songpaisan, Warattaya (Jooy) Nilkuha, Puttichai (Push) Kasetsin, Arak (Pae) Amornsupasiri, Worrawech (Dan) Danuwong, Kawee (Beam) Tanjararak, and Sattaphong (Tao) Phiangphor. These celebrities shared their indulgent moments of making a personalized cup of coffee with NESCAFÉ RED CUP Pa Som Kafe Khua Bod Laiad, the first product in the pure soluble coffee market to be certified with the Healthier Choice Logo. Coffee lovers who made their own personalized cup enjoyed the full flavor and rich aroma of NESCAFÉ RED CUP, customized to suit their personal taste.

Mr. Thanatorn Punpanishgul, Senior Marketing Manager – NESCAFÉ RED CUP, NESCAFÉ GOLD, Nestle COFFEE-MATE and NESTEA, Nestle (Thai) Ltd., said, "We are overwhelmed that the one-month long "#The One in Your Heart" campaign was so successful, with a tremendous response from Thai coffee lovers. It's great that we had the opportunity to offer them an experience to enjoy the taste they have missed along with several well-known stars who returned to inspire coffee lovers about the joy of making coffee in new ways for themselves and their loved ones."

"NESCAFÉ RED CUP is certainly not going to stop with this success. We will continue creating phenomenas, one after another, to offer the indulgent moment of making a personalized cup of coffee with NESCAFÉ RED CUP Pa Som Kafe Khua Bod Laiad to Thai coffee lovers throughout 2019. I would like to thank all NESCAFÉ RED CUP fans for their support and ask that they stay updated on the NESCAFÉ SHAKE campaign, which will return to excite and refresh Thai coffee lovers this summer," added Mr. Thanatorn.

Nestle is the world's largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestle's purpose of enhancing quality of life and contributing to a healthier future. Nestle offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2,000 brands range from global icons like NESCAFÉ or NESPRESSO to local favourites like BEAR BRAND or MINERÉ. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestle is based in the Swiss town of Vevey where it was founded more than 150 years ago.

Products under the NESCAFÉ brand are distributed by Nestle (Thai) Ltd., which is a company that is 100% owned by Nestle S.A. in Switzerland. The NESCAFÉ product portfolio includes NESCAFÉ RED CUP, NESCAFÉ BLEND & BREW, NESCAFÉ AMERICANO, NESCAFÉ GOLD, NESCAFÉ Can Ready-to-Drink, NESCAFÉ PROTECT PROSLIM, and NESCAFÉ DOLCE GUSTO.

For more information about Nestle (Thai), visit:

Latest Press Release

Game of Thrones star Nikolaj Coster-Waldau travels to the Amazon with UNDP to discover the real story behind the fires

Game of Thrones star and UNDP Goodwill Ambassador Nikolaj Coster-Waldau has just returned from a fact-finding journey to Peru, where he traveled deep into the jungles of the Amazon with the UN agency to get to the bottom of the causes – and the...

Black Desert SEA Now Available on Steam

Pearl Abyss announced today that Black Desert SEA, the hit MMORPG, is now available on Steam. See the Steam page here: Black Desert SEA has players take up the role of an 'Adventurer' and immerse...

Listen to Wiz Khalifas top Hits on Spotify and Get Ready for an Unforgettable Hip-Hop Show

Wiz Khalifa proved he had both the talent and the attitude to become a global artist since he started writing lyrics and performing in his teens. After a couple of independent releases, Rolling Papers marked his official debut in 2011, the first album...

Maybelline New York Signs New Global Spokesmodel Estelle Chen

Maybelline New York, is excited to announce French-Chinese fashion model Estelle Chen has signed on to be the newest face of the brand. Estelle joins a roster of prominent spokeswomen including Gigi Hadid, Adriana Lima, Josephine Skriver, Emily DiDonato,...

Harry Potter and the Cursed Child Celebrates Global Expansion With The Biggest Times Square Takeover On Record

Harry Potter and the Cursed Child, universally acclaimed for its breathtaking magic and stage wizardry, last night welcomed fans "Back to Hogwarts" with the launch of a new worldwide campaign in the heart of Times Square. To mark the global milestone,...

Related Topics