Wide Faith Foods send Rise Buddy Export the market in CHINA

Event Calendar Press Releases Wednesday January 30, 2019 14:17
Bangkok--30 Jan--Wide Faith Foods
"Wide Faith Foods" send "Rise Buddy", a rice snack for health. Export the market in CHINA, targeting the first year, shoveling 150 million baht

"Wide Faith Foods", a manufacturer of healthy rice snack produced from 100% Thai rice, "Rise Buddy" brand ready to export and sign a contract for the appointment of "SHANGHAI SHOUYU TRADING" to sell Rise Buddy, both offline and online. Set sales target in China, 150 million baht in the first year, ready to lead the market for healthy snack in China within the next 5 years.

Mr. Oliver Yeh, Managing Director of Wide Faith Foods Co., Ltd., a producer of Rise Buddy brand healthy, rice snack in Thailand, revealed that the company has signed a contract with "SHANGHAI SHOUYU TRADING CO.,LTD." From China, to set the company as the official distributor of rice snack "Rise Buddy" brand in China this year by Rise Buddy's products to be sold in China that consist of many types of snack made from white rice and brown rice, etc. The products will be sold through more than 5,000 stores, both offline and online, such as Ole, City Super, Greenland, Family Mart, Lawson, RT Mart, Carrefour,Metro, Sam's Club WalMart andJD.com, etc. The company expects to have sales from China market about 5 million US dollars in the first year or about 150 million baht.

Rice snack brand by Wide Faith Foods has a variety, each brand is under the Master Rice brand, such as Rise Buddy, Allright, Rice Wonder Rice Bites and Mello by each brand will look like Healthy snacks that have a unique taste, thin and has a better taste than other brands, it also use baking process, use rice bran oil Gluten-free without trans-fat and has less than 10% fat in line with global health trends

At present, company export products to more than 30 countries around the world and for more growth of the export business, the company decided to expand the market to China because China is a big market and GDP is up to 81.71 trillion Yuan in the past year. In addition, in 2017, the retail sales of the lifestyle-related food business in China reached 919.1 billion Yuan, up 11.8% from the previous year. The snack market in China is likely to grow more because the per capita consumption is still low or worth about 86.2 USD per person, per year, which is less than the snack consumption per capita in the United States and England, which is as high as 394.2 and 327.5 USD per head, respectively.

The company also has a distributor in China, "SHANGHAI SHOUYU TRADING", with expertise in bakery and snack, which has a strong distribution network and becoming a partner in the market invasion. Therefore, company expects to make Rise Buddy products reach the target group in China thoroughly in every channel in a short time, ready to help increase brand recognition faster With all these strengths, it is expected that Wide Faith Foods products should be one of the top three brands. Healthy snack within 5 years, Mr. Oliver Yeh, said in the end.

Latest Press Release

The 1 offers exclusive 1 to 1 privileges to members at Bangchak Service Stations, giving up to 1 point for every liter filled

Mr. Kamol Tananitaporn, Head of Strategic Partnership (3rd from left) and Mr. Dittaphand Chirathivat, Business Development Senior Manager (2nd from left) from The 1 CENTRAL Limited, are joined by Mr. Somchai Tejavanija (4th from left) Senior Executive...

AXA Insurance Thailand Recognizes Its Top Sales Agents and Brokers in 2018

AXA Insurance PCL recently recognizes its top sales agents and brokers at 2019 AXA Annual Award Ceremony on March 29, 2019 at Renaissance Bangkok Ratchaprasong Hotel. The annual ceremony was presided over by Mr. Claude Seigne, Chief Executive Officer,...

SeaBOS members making a vows to strengthen seafood sustainability

Top seafood companies, including Charoen Pokphand Foods (CP Foods), have pledged to align and synergize sustainability standard, particularly IUU related, allowing more quality, efficiency, and affordability of seafood traceability worldwide. At Seafood...

Experiential Action Learning Module Gives ASB Graduates the Cutting Edge

Graduates of Asia School of Business (ASB), a global business school founded by Bank Negara Malaysia and the MIT Sloan School of Management in the United States, are in high demand, with many receiving job offers well before their convocation. As the...

CCL Names Elisa Mallis as New Managing Director and Vice President, Asia-Pacific

Elisa Mallis, a highly experienced leader in the executive education and human capital strategy sectors globally, is the new Managing Director and Vice President, Asia-Pacific at the Center for Creative Leadership (CCL(R)), a top-ranked provider of...

Related Topics