Bolon Eyewear unveils a new range of eyewear, presented by its Brand Ambassador for Thailand, Davika Hoorne

Event Calendar Press Releases Wednesday April 3, 2019 14:49
กรุงเทพฯ--3 เม.ย.--Vivaldi Integrated Relations Public

Bolon Eyewear designed in Italy, one of the top leading eyewear brand offers fashion, design & quality sunglasses and optical glasses has announced the launch of a new Spring/Summer 2019 collection with the campaign "I SEE ME", an ode to the celebration of individuality and self-acceptance by respecting diversity.

The Bolon Eyewear Spring/Summer 2019 collection features modern elegance and cutting-edge fashion, which have always been the design spirit of the brand. Combining Fashion & Craftsmanship, this world-leading Italian design brand redesigns the classic and trendy styles by integrating modern and qualitative details to make every pair of glasses is a unique piece of art. The new collection 2019 features 6 series for sunglasses and 3 series for optical frames. Each series has a different highlight and key styles, offering a wide variety of unique designs from classic, elegant, chic or modern to meet everyone's style.

The 2019 sunglasses collection features 6 series: Urban Spirit, bringing a refreshing perspective highlighting the gentleman's choice; Moonlight Waltz, in which the simple geometry of wider frames elevates a classic look; MELODY, dedicated to the marriage of fun and exquisite craftsmanship; SHADOW PLAY, inspired by nature and the colours of summer skies and moody sunset91s; COOL ATTITUDE, inspired by the chicest of the European "IT" crowd and dedicated to androgynous design for the modern urban face; and CAT CHIC, which transforms the face with varying materials, structure, and colours, highlighting a playful personality and charm.

New optical frames for 2019 are presented in 3 series, each of which have 2 collections. The TITANIUM includes the SADDLE collection featuring a double-bridge design and THE BANKER featuring smart, simple and stylish design. ACETATE includes RETRO CAT collection inspired by times gone by, simultaneously infusing a modern design that seamlessly updates this 1950s staple and BUSINESS TRAVEL collection which feature the perfect eyewear choice to flex between business and pleasure. Finally, METAL includes the DIAMOND TALES collection inspired by the French Riviera and a hint of subtle romance, this soft frame features a delicate sparkling Swarovski crystals that shine in all the right places, and the CORNER FUN collection, which creates a modern and simple finish that makes it a gender-neutral offering.

This audacious concept that has long been a perfect fit for Bolon's Brand Ambassador for Thailand, Davika Hoorne. "Daring to be yourself means having individuality, and being yourself," says the model-actress. "There is no line that says you must be perfect, and I feel that with Bolon Eyewear you can express who you are without being pushed to be someone else. Known for her exquisite sense of fashion and style, Davika represents the brand with glamour and elegance.

"No matter which style you like or which lifestyle you have, Bolon has something for you. This collection is so well rounded that it fits everyone's needs. The new Spring/Summer 2019 campaign theme 'I SEE MEE' is I think has a special meaning, because everyone is beautiful in their own way," adds the brand ambassador, who boldly represents the spirit of women's empowerment.

There are countless ways Bolon allows everyone who puts on a pair to express themselves. The advantages to wearing Bolon's High-Definition Polarized Lenses, are just as numerous, and include perfect reproduction in HD Vision of the exact colors as perceived by the human eye; highly effective UV400 Protection that blocks harmful UVA, UVB & UVC rays, and anti-glare technology that always presents a clear view. Every pair of Bolons is durable and easy to clean thanks to water-repellent vacuum coating that is scratch/stain resistant, and features impact-resistant, shatter-proof lenses that are safer and lighter than glass lenses, plus exceptional anti-reflective properties. Their resilient, lightweight, ultra-thin frames are built to maximize both strength and comfort.

The Spring/Summer 2019 collection will be available in the best optical shops in Thailand from April, please visit Bolon Eyewear for more details: https://bolon.co.th/, Facebook "bolon eyewear Thailand", and Instagram "Boloneyewearth".


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