PG Launches 1st Shopee Regional Super Brand Day with #Stop Bad Hair Day Campaign

Event Calendar Press Releases Friday April 5, 2019 17:57
Bangkok--5 Apr--MSL
The P&G x Shopee Super Brand Day will feature exclusive deals across P&G's leading hair care brands, Pantene, Herbal Essences, Rejoice, Head and shoulders

Procter & Gamble (P&G), a leading global consumer goods company and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, announced the launch of the 1st Regional Super Brand Day to "Stop Bad Hair Day". During this campaign, Shopee will launch P&G's latest line of hair care products across six markets in Southeast Asia. This is part of the P&G and Shopee's strategic partnership to drive its online sales and hair care category growth in eCommerce.

Introducing 'Stop Bad Hair Day' campaign, the P&G x Shopee Super Brand Day will feature offers from 9 to 11 April across P&G's leading hair care brands including Pantene, Herbal Essences, Rejoice, Head & Shoulders to address top hair problems in the region, such as hair fall, dandruff and oily scalp. In Thailand, the most common hair concerns include hair fall, dandruff, damage and hair odor, which is why P&G will also be launching the Rejoice Perfume Luminous Rose Series and Herbal Essences BioRenew New Collection during the P&G x Shopee Super Brand Day to cater to the hair needs of Thais.

The campaign offers deals at up to 40% and vouchers offering up to 20% off. Extra for Top Spender in P&G official store on each day during the campaign period will receive special prizes for instance Dyson Supersonic, Samsung Galaxy S10+ and iPhone XS.

Deeksha Kakkar, Asia Pacific Hair Care eCommerce Leader of P&G, said, "Since launching the P&G Official Store on Shopee, we have seen significant growth in our eCommerce business in Southeast Asia. We are excited to launch our innovative hair care products that are at the forefront of delivering key consumer benefits and expect to grow the hair care category in eCommerce with Shopee through our first regional Super Brand Day."

Agatha Soh, Head of Regional Marketing, Shopee, said, "As e-commerce continues to grow in the region, we see a rising trend of consumers opting to purchase their daily necessities online. In line with this trend, we are happy to partner P&G to further provide users with greater convenience and cost-saving opportunities when buying their everyday items on Shopee. We are excited to kick off the first regional Super Brand Day with P&G featuring a range of exclusive hair care deals for Shopee users, and we are confident that this partnership will help P&G in expanding their reach through e-commerce."

All P&G products can be found via the P&G Official Store on Shopee Mall. Products under Shopee Mall come with 15 days return/shipping, 100% authentic guarantee and Free Shipping nationwide. Join P&G and Shopee to Stop Bad Hair Day – shop for all your hair care needs now at

About P&G

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always(R), Ambi Pur(R), Ariel(R), Bounty(R), Charmin(R), Crest(R), Dawn(R), Downy(R), Fairy(R), Febreze(R), Gain(R), Gillette(R), Head & Shoulders(R), Lenor(R), Olay(R), Oral-B(R), Pampers(R), Pantene(R), SK-II(R), Tide(R), Vicks(R), and Whisper(R). The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.

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