Prudential Thailand unveils bold and dynamic We DO campaign

Event Calendar Press Releases Wednesday May 15, 2019 16:00
Bangkok--15 May--Spark Communications
Reinforcing its commitment to "Listening. Understanding. Delivering."

Prudential Life Assurance (Thailand) Public Company Limited ("Prudential Thailand") has unveiled "We DO", a bold and dynamic brand campaign that reaffirms its commitment to customers of "Listening. Understanding. Delivering." with a vibrant, fresh look.

"We DO" celebrates the drive and optimism of people as they progress in life. Prudential Thailand is proud to be a trusted life insurer and partner to its customers in Thailand as they pursue their passions and achieve their life goals.

Mr. Aman Kapoor, Chief Customer and Marketing Officer of Prudential Thailand, said, "'We DO', demonstrates the importance of our roles in our customers' lives as we continue to fulfil our brand commitment of "Listening. Understanding. Delivering." With our focus on human connections, simplicity and innovation for our customers, we are committed to delivering the care and excellent services we are renowned for as well as partnering with our customers on their life journey."

"Listening. Understanding. Delivering." means:
  • Focusing on customers, anticipating their needs, and enhancing their experience with easy access to information and services.
  • Delivering comprehensive solutions for protection, health & wellness, savings, and retirement.
  • Capturing innovation with a human touch.
An integral part of the "We DO" campaign includes a series of employee activities at Prudential Thailand which aims to encourage people to lead healthier lifestyles across the country.

"We DO" is an integrated campaign across multiple touchpoints that has been rolled out in 10 of Prudential's markets in Asia, including Thailand. It covers key themes such as Innovation, Money, and Fitness, building on Prudential's strategic focus to help customers protect their health and grow their wealth. The television advertisement can be viewed

About Prudential Life Assurance (Thailand) Public Company Limited

Prudential Life Assurance (Thailand) Public Company Limited has opened its door for business operation in Thailand since 1995, as one of the leading life insurance providers serving in Thailand for 23 years. Prudential Thailand has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products to meet the diverse needs of Thai families.

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