IKEA in collaboration with the Thai fashion brand, Greyhound Original, Created the limited SAMMANKOPPLA collection, available in 2020

Event Calendar Press Releases Friday June 14, 2019 14:19
Bangkok--14 Jun--ABM
From Photo: Lacia Sherlock (right), the Deputy Retail Director responsible for IKEA stores in Thailand, Singapore and the Philippines and Bhanu Inkawat (left), Executive Creative Director of Greyhound Group

IKEA, the leading furniture and home furnishings retailer from Sweden, unveiled its "Collaboration Projects 2020." This time round IKEA selected Greyhound Original, the sole fashion and lifestyle brand from Southeast Asia, to develop the special SAMMANKOPPLA collection, of which the collection means "unify" or "interconnect". This limited collection will be available in IKEA stores worldwide in 2020.

Driven by curiosity about other cultures and perspectives on life at home, IKEA's product developers have in the past formed design partnerships in South America, India and Africa. This time, IKEA turned to Southeast Asia to find fresh ideas for multi-functional home furnishings aimed at a new generation of young urbanites living in small spaces.

"We are so excited to see our IKEA product developers working with home-grown, Thai design talent," said Lacia Sherlock, the Deputy Retail Director responsible for IKEA stores in Thailand, Singapore and the Philippines. "Thailand has watched Greyhound grow from a fashion label into a cafe and an edgy lifestyle brand. Now this creative team has developed products that will add a cool, industrial chic to be offered in our stores. I can't wait!"

Bhanu Inkawat, Executive Creative Director of Greyhound Group, was stunned when IKEA first contacted him about a collaboration two years ago. "We didn't expect that a global brand like IKEA would recognise us. There was no way that IKEA would approach us to do a collaboration together!" he said. Yet, not long after he replied the email from IKEA of Sweden that Mr. Inkawat and his team set about working side-by-side with Michael Nikolic, Creative Leader at IKEA in Sweden.

"Small spaces and tight budgets are a common challenge all over the world, and still many people want to show their personalities at home through unique objects," says Mr. Nikolic. He explained that he was curious to work with Greyhound Original because the brand has considerable experience in combining the expressive designs of fashion and street culture while reusing or repurposing materials in a creative and natural way.

The result is a limited-time collection, called "SAMMANKOPPLA" which will be introduced to IKEA stores around the world in August 2020. The range of 25 products includes reversible rugs made from recycled plastic, a table and shelving rack inspired by scaffolding regularly seen in major developing cities, a multi-purpose LED lamp inspired by an adaptive Thai idea to revive disposed items, tableware, Thai style triangular-shaped cushions, and much more.

On June 4, IKEA and Greyhound Original jointly introduced the collaboration to the global media during Democratic Design Days, IKEA's annual design event held in the small Swedish town of Älmhult – the birthplace of IKEA.


Latest Press Release

Photo Release: Muang Thai Life Assurance Joined Forces with Grab for Valuable Customers Be Ready to Elevate Grab Drivers Standard of Living

Mr. Sara Lamsam, the President and Chief Executive Officer of Muang Thai Life Assurance Public Company Limited, and Mr.Tarin Thaniyavarn, Country Head of Grab Thailand, announced at Head Office of Muang Thai Life Assurance that the parties joined forces...

Pampers and Lazada Partner to Bring Second Super Brand Day to Parents Across Southeast Asia

Pampers, the world's most recognised baby diaper brand, is teaming up with Lazada to present Pampers Super Brand Day on LazMall on 26 July 2019. Ahead of the sale day, Pampers today activated its Baby Treasure Hunt on Lazada – a month-long activity...

Photo Release: Ms. Ying Chen, the 1st recipient of Mr. Edmond Yue Student Exchange Scholarship Program at AIT

On 17 July 2019, Dr. Eden Y Woon, President of the Asian Institute of Technology (AIT) presented a mock cheque to Ms. Ying Chen, a Master's student in AIT's School of Management, who is the first recipient of the Mr. Edmond Yue Student Exchange...

Flexible workspace leader Regus launches new franchise programme in Thailand

Regus, the world's leading flexible workspace provider, has launched a new franchise scheme in Thailand at the Thailand Franchise & Business Opportunities 2019, held at BITEC, Bangna. The new programme allows Thai franchise operators to enter the...

Photo Release: Australian Trade Mission Inspects WHA Smart Warehouse at WHA Mega Logistics Center

WHA Corporation PCL recently welcomed a delegation of businessmen accompanied by the Australian Trade and Investment Commission (Austrade) for a tour of a WHA Smart Warehouse at the WHA Mega Logistics in Samutprakarn. The comprehensive visit, headed by...

Related Topics