Pampers and Lazada Partner to Bring Second Super Brand Day to Parents Across Southeast Asia

Event Calendar Press Releases Friday July 19, 2019 17:17
Bangkok--19 Jul--a publicist

Pampers, the world's most recognised baby diaper brand, is teaming up with Lazada to present Pampers Super Brand Day on LazMall on 26 July 2019. Ahead of the sale day, Pampers today activated its Baby Treasure Hunt on Lazada – a month-long activity designed to provide baby play opportunities to parents and their young children.

"We are excited to be rolling out our annual Pampers Super Brand Day on LazMall for the second year in a row. Lazada is the one reliable platform through which Pampers can connect with our customers across all six countries in Southeast Asia simultaneously, and engage this region's parents around the importance of play for a child's development," said, Pampers Thailand-Myanmar-Laos New Business Development and Brand Operation Leader Ms.Nitayanan Na Chiangmai.

LazMall is Southeast Asia's biggest virtual mall that provides shoppers across the region access to trusted brands and products, reliable services and quality assurance. It is home to over 1,500 brands of which 150 are global mother and baby brands, including trusted household names like Pampers.

"Digitally-savvy parents of babies and young children in Thailand are increasingly researching and seeking out baby-related product purchases online, yet will not compromise on the authenticity of such products. LazMall will continue to provide the highest quality online shopping experience with international mother and baby brands like Pampers, to give busy parents peace of mind when shopping for their young children," said Lazada Thailand Chief Marketing Officer Thanida Suiwatana.

Baby Treasure Hunt: Merging the Online and Offline Experience for Young Parents In the lead up to Pampers Super Brand Day, parents can log on to Thailand Asian Parent application to participate in the online Baby Treasure Hunt to collect Lazada vouchers that can be applied at checkout on launch day.

While, selected young parents will be engaged in an exclusive closed-door event at Power Kids Gym organized by Pampers to share tips and tricks for baby play development. They will get to meet DJ Bo Thanakaorn and also an influencer for mother's & baby from "Rocky Journey" Facebook page.

Pampers Super Brand Day 2019: Deals and Giveaways The Pampers Super Brand Day on LazMall takes place on 26 July 2019, when shoppers in Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam can access the brand's full collection of diapers for new-borns, babies and toddlers (between ages 0 to 12+ months).

Parents can enjoy special promotion of up to 35% off and co-partnership privileges from Enfagrow, Johnson& Johnson Baby and Hasbro which includes freebies and vouchers exclusively on Pampers Super Brand Day at LazMall. Parents who purchase from Pampers on Super Brand Day will also stand a chance to win one-year' worth of diaper supplies.

"Parents create amazing memories with their child in their formative years by bringing their children out to experience the world. Our diapers are designed to give babies more comfort and freedom to move, and we are committed to providing experiences ideal for parent-child bonding and learning," said Ms.Nitayanan.

Last year, Pampers held its first Super Brand Day on Lazada with #BabyMarathon – a 42- minute virtual marathon with exclusive vouchers, product offers, limited-edition products and offline events.
About Pampers

For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby's development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Rewards programme, and find ideas and information to help you and your baby 'love the change' together.

About Lazada Group

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. Lazada is accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers' daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.


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