Photo Release: Coca-Cola Joins with Central Group and Other Partners in Launching Coke Collects X Central Group Journey to Zero

Event Calendar Press Releases Tuesday September 17, 2019 15:03
Bangkok--17 Sep--Hill & Knowlton Thailand
Promoting segregation and collection of recyclable packaging to reduce waste Creating shared value through modern digital recycling platform

The Coca-Cola system in Thailand led by Pornwut Sarasin (3rd from right), Chairman, ThaiNamthip Limited; Maj. Gen. Patchara Rattakul (2nd from left), Chief Operating Officer, HaadThip Public Company Limited and Mr. Carlos Diaz-Rigby (2nd from right), General Manager, Coca-Cola (Thailand) Limited and Central Group Company Limited led by Pichai Chirathivat (3rd from left), Executive Director have launched the 'Coke Collects x Central Group Journey to Zero' project. This is designed to set up and support a source separation system for recyclable waste including beverage packaging generated at Central Group's Department Stores and deliver the materials to recycling partners for proper recycling, operated by GEPP, a startup that has developed a modern digital waste collection platform. The system is being piloted at Central Restaurants Group-owned restaurants at Central Festival Eastville and Central Plaza Bangna with an aim to expand to the other Central malls in Bangkok and its vicinity, as well as in other major cities across the country in the near future.

Additional photo
On-stage Group Photo (left to right)
1. Vorawat Buranakarn, Managing Director, BG Packaging Co., Ltd. (BGP)
2. Richard Jones, Senior Vice President, Head Office HR, Corporate Communications, CSR & Sustainability, Indorama Ventures Public Company Limited
3. Jirapat Yibyintham, Deputy Managing Director, Wasterial Co., Ltd.
4. Mayuree Aroonwaranon, Co-Founder, CEO of GEPP
5. Pichai Chirathivat, Executive Director of Central Group
6. Pornwut Sarasin, Chairman, ThaiNamthip Limited
7. Maj. Gen. Patchara Rattakul, Chief Operating Officer, HaadThip Public Company Limited
8. Mr. Carlos Diaz-Rigby, General Manager, Coca-Cola (Thailand) Limited
9. Saroj Chayavivatkul, President, Thai Beverage Can Ltd.
10. Sumphan Luveeraphan, Managing Director, SCG Plastics Co., Ltd.

The Coca-Cola System in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 63 provinces around Thailand, and HaadThip Public Company Ltd serving 14 southern provinces.

The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the most valuable brand in the world, the Coca-Cola system's portfolio of beverages in Thailand includes Coke Original, Coke No Sugar, Coke Light, Coke Plus Coffee, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Minute Maid Vita Kids, Minute Maid Orange Fiber, Minute Maid Honey Lemon, Namthip and Fuze Tea.

Latest Press Release

IVLs facility receives Carbon Reduction Label 2019 and recognition for continuous efforts to reduce greenhouse gas emissions

Indorama Petrochem Ltd. (Rayong), a subsidiary of Indorama Ventures PCL. (IVL), received a plaque recognizing its commitment and continuous effort in mitigating greenhouse gas emissions. The plaque was granted by the Thailand Business Council for...

Alibaba, Universal Beijing Resort Announce Strategic Partnership to Redefine Theme Park Experience in China

Alibaba Group (NYSE: BABA) and Universal Beijing Resort today announced a strategic partnership to pioneer a next-generation theme-park experience through applications of innovative technologies and digitization of the entire resort operation. The...

Online spend in Southeast Asia to outpace the growth of digital consumers by a factor of 3: Facebook and Bain study

New study highlights 'discovery' as a key driver of growth for businesses looking to succeed in the world's fastest-growing digital economy Increasing choice, better internet access, and rising affluence will continue to drive more spend online in...

Denla British School Launches Pre-EY1 Center DBS Mini Dragons Highlights on English Language - Well-Rounded Development - Social Interactions - Promise to Pave Way for Young Kids to Grow Up into Quality Happy Leaders

- Programme quality guaranteed by 100% highly-qualified native English speaking teachers, plus Play-Based Learning that allows kids to learn happily for maximum potential development in 7 aspects Denla British School (DBS), a premium international school...

If You Think Email Is Dead, Think Again

When it comes to the biggest trends in marketing today, our industry is obsessed with channels such as social, voice and augmented reality as the means for reaching today's modern audience. And while each plays an important role in the customer journey,...

Related Topics