CP Foods innovative products to exhibit in Anuga 2019

Event Calendar Press Releases Friday October 4, 2019 17:22
Bangkok--4 Oct--CPF

Charoen Pokphand Foods PCL (CP Foods) will display several innovative food products to serve global trend and wide range of consumers during the world's largest food and beverage fair Anuga 2019 in Cologne, Germany.

The company's presentation this year will come under its sustainable concept "Put Our Heart Into Food", including innovative foods, food for all age etc.

Mr. Prasit Boondoungprasert, Chief Executive Officer of CP Foods, said the concept reflects a dedication to deliver high quality foods from responsible production with relentless innovation and the best interest of people and planet at heart.

"CP Foods has engaged on "Kitchen of the World" vision to achieve sustainable manufacture. As one of the world leading protein food producer, the company focuses on food safety and innovation both in technology and new product to catch up with global trend and consumer's demand," pointed Mr. Prasit.

At the booth, visitors will experience award winning and bestselling products from a best-in-class productions in 17 countries where the company are based. This included a global launch of U Farm's Benja Chicken, which has been well received by Thai consumers. It is the first chicken product in the world that the chickens are raised with a "superfood" brown rice in a high welfare cage-free farm. The premium product also received NSF certification for being 100% free from antibiotics, and added hormones throughout the animal's lives.

Other main highlights are a THAIFEXtaste Innovation Winner PURE's Vegan Lasagna, which is a ready-to-eat meal with eco-friendly wood pulp package from Tops Foods, Chargrilled chicken snack from CP Food (UK), nutritious Smart Soup for elderly and patients, and Singapore's bestselling Crispy Chicken with Korean Hot & Spicy sauce.

Mr. Prasit added that CP Foods operates integrated agro-industrial and food business, delivering traceable, and environmentally-friendly food products with care in every stage from the upstream, midstream, and downstream businesses. It is the first and only company outside the EU that received Germany's QS Standard for the chicken production process. The standard signifies the highest quality and safety, acknowledged by German and EU consumers.

The company integrated Sustainable Development Goals (SDGs) into its business, emphasizing on efficiency management in all sustainability dimensions from environmental footprint reduction to the wellbeing of labours in supply chain.

Further, it focuses on raising animals in alignment with animal welfare practice and announced Global Vision for Antimicrobial Use Stewardship in Food Animals in 2017 to produce safe and quality foods, ensuring prudent use of antibiotics in both its own farms and those under the contract farming scheme.

CP Foods also promotes the use of environmentally friendly materials in accordance with the concept of Circular Economy by using eco-friendly packages.

As a result, it has been listed in globally recognized sustainability indexes including Dow Jones Sustainability Indices (DJSI) Emerging Markets 2019 for five consecutive years and FTSE 4 Good Emerging Index by FTSE Russell for three consecutive years.

The event will be held during 5-9 October 2019 in Koelnmesse, Cologne, Germany. CP Foods exhibit booth is located in Hall 9, booth no. 030G.

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