Best Western Hotels Resorts Outlines Vision for the Future at 2019 Asia Members Meeting

Event Calendar Press Releases Monday December 2, 2019 18:07
Bangkok--2 Dec--Best Western Hotels & Resorts

Best Western Hotels & Resorts is celebrating the successful conclusion of its 2019 Asia Members Meeting, which gathered delegates from all across Asia in Vietnam's Phu Quoc Island for a full day of immersive meetings, discussions and networking opportunities.

The theme of this year's event, "Rolling Out A New Era", provided an excellent opportunity for the company to update its Asian members on its exciting expansion plans and vision for the future. This is especially important now, following Best Western Hotels & Resorts' recent acquisition of WorldHotels(R) Collection, which helped to boost the company's portfolio to 17 brands, ranging from economy to luxury.

The 2019 Asia Members Meeting was hosted at Best Western Premier Sonasea Phu Quoc, the new upscale beachfront resort, recently. A packed day of meetings, discussions and knowledge-sharing sessions included addresses by Ron Pohl, Best Western Hotels & Resorts' Chief Operations Officer, and Olivier Berrivin, Managing Director of International Operations – Asia. Cyrill Czerwonka, Regional Director of Business Development – Asia, provided an update on the company's regional growth.

The conference also featured updates on the group's sales and marketing strategy, revenue management, quality assurance, Medallia guest satisfaction surveys, Best Western Rewards(R) loyalty program, and BW University online training. Fenady Uriarte, STR's Business Development Manager for Southeast Asia, then updated attendees on the latest key performance trends in the hotel industry.

The 2019 Asia Members Meeting concluded with the stylish Best Western Award Ceremony and Gala Dinner, which was hosted in the exotic surroundings of the resort's Oasis poolside terrace.

"We were delighted to welcome our esteemed colleagues and partners to the golden shores of Phu Quoc for our Asia Members Meeting. This is an extremely exciting time for Best Western Hotels & Resorts, as we continue 'Rolling Out A New Era' in Asia. Through our immersive full-day program, which included insightful speeches, in-depth discussions and extensive networking opportunities, we are confident that this conference will help to drive our business forward. We were also thrilled to celebrate the company's top performers at the Best Western Award Ceremony," said Olivier Berrivin.

"As we approach 2020, Best Western Hotels & Resorts is embarking on a bright new era in Asia – and worldwide. In recent years we have undertaken a progressive expansion of our brand collection, launching many innovative new concepts. Our acquisition of the WorldHotels means we can now meet the needs of developers and guests every sector the market, and in any location. With 17 distinct brands to choose from, Best Western Hotels & Resorts is set to undertake a period of historic growth. Entering a new decade, we look forward to building stronger relationships and creating even more exceptional guest experiences," added Olivier.

Asia is now home to home to seven of Best Western's industry-leading brands – Best Western(R), Best Western Plus(R), Best Western Premier(R), V?b(R), BW Premier Collection(R) and BW Signature Collection(R) and SureStay Plus(R) – with many more set to follow in the coming years.

Latest Press Release

TCEB in partnership with Bangkok Airways and Central Department Store introduce Fly, Meet, Shop campaign for CLMV corporate travel markets

Thailand Convention and Exhibition Bureau (TCEB) led by Ms. Nooch Homrossukhon, Director – Meetings and Incentives Department, together with Bangkok Airways' Vice President – Marketing, Mr. Varong Israsena Na Ayudhaya and Ms. Tippamas Kaysee,...

THAI Appoints New Chairman of the Board of Directors

On 16 January 2020 in the 1/2020 Board of Directors meeting, Thai Airways International Public Company Limited's (THAI) Board of Directors has appointed Air Chief Marshal Chaiyapruk Didyasarin as THAI's Chairman of the Board of Directors, Air Chief...

The drought season will not be dry as Tops and Family Mart offer Discount for the Nation to stand by peoples side, maintaining bottled water prices and increasing stock by 100%

The drought situation is expected to be more severe than before, and many are concerned that water products will increase in price. Central Food Retail Group, the operator of Central Food Hall, Tops, Family Mart and Matsumoto Kiyoshi, leading food stores...

PTT - Mitsui Co. established a joint venture agreement to revolutionize industries through Robotics and AI innovations, ready to step towards Thailand 4.0

PTT Public Company Limited and Mitsui & Co. (Thailand) Ltd. held a signing ceremony of joint venture agreement to cooperate on Robotics and Artificial Intelligence business operations. In order to accelerate economic growth and social advancement,...

UNIQ to issue 3-year debentures with 3.70% return per year, subscription period 11-13 February, to support The SRT Red Lines Suburban Mass Transit System, Light Red Line Project

Unique Construction and Engineering PCL, the leading construction company in Thailand, prepares to issue and offer 3-year debentures to the public in the amount upto THB 3 billion. The debentures, which coupon will be 3.70% p.a., the company being rated...

Related Topics