Ms. Waraporn Likhitchanyakul, Business Unit Director of Eucerin Southeast Asia, said, "New-gen women have an active lifestyle and have several things to do within a limited time each day. This impacts their skin, causing it to become dehydrated from both internal and external factors, and from the environment, which makes the skin lose moisture, becoming drier. In addition, the more you age, the more you lose your collagen and hyaluron, which leads to wrinkles and loss of firmness. As the No. 1 dermatologist-recommended skincare brand, Eucerin designed "Eucerin HYALURON First Serum," our first skincare product in a serum format packed with three times the concentrated jelly texture of hyaluron with Jelly Lock technology to help lock your bouncy and firm skin, preparing it with a lightweight jelly texture that is easily absorbed. It perfectly addresses active modern lifestyles as a first step before applying your regular skincare product allowing women to leverage their skincare efficiency to the maximum level."
The launch also introduced "Diana Flipo," a rising star and the perfect role model for an active lifestyle as Eucerin's latest brand ambassador. She said, "I'm really focused on maintaining an active lifestyle and staying fit. I'm quite busy when shooting a drama series as I have to be on the set almost daily. If I have a few days off, I make sure to go to the temple to make merit. And if I have an extended period of time off, I try to travel. Domestically within Thailand, I love going to the sea or finding a peaceful island to relax and do my favorite activities. For overseas trips, I enjoy doing active and some extreme sports. I was in Japan recently where I did some skiing. As an actress, I definitely have to pamper my skin very well, especially facial skin. I have been using Eucerin since I was studying, so I'm truly delighted to become the brand ambassador for Eucerin HYALURON First Serum, which was invented to address the busy and active lifestyles of new-gen women. It's my amazing assistant, no matter how active a life I have, it keeps my skin radiant, bouncy, and firm while also helping to reduce first lines."
In addition, the launch event included by Dr. Rungsima Wanitphakdeedecha, a dermatologist with the Department of Dermatology, Faculty of Medicine Siriraj Hospital, who shared valuable information about the Jelly Lock innovation and the 3X concentrated hyaluron from Eucerin's patented innovation, including skin concerns, causes and solutions for people with active lifestyles. The event was represented by public figures, "Sean Jindachot" and "Junji- Junjira Junpitak," who shared their experiences and skincare tips with gorgeous celebrities "Pepe – Varithorn Kanpaibool," "Mint-Nishsha Boonyagorn," "Pound – Haruethai Jayant Na Ayudhaya," and Po-Punnyaaphat Thanhomkul who had a chance to experience Eucerin's new innovation.
Lock-in your bouncy and firm skin, and reduce first lines with "Eucerin HYALURON First Serum" (30 ml. 1,350 baht) today at Boots, Watsons, Eve and Boy, Beautrium, Lab Pharmacy, and at counters at leading department stores and pharmacies nationwide, or shop online at www.eucerin.co.th.
