Visualizing the next generation of real estate businesses

Event Calendar Press Releases Thursday February 13, 2020 13:33
Bangkok--13 Feb--Brand Now

Recently, PropertyGuru hosted a conference, and one of the panel sessions discussed "Visualizing the next generation of real estate businesses" with Guru talk featured a demo of PropertyGuru Lens, Fastkey and Home Loan Pre-Approval.

Ms. Pacharee Pantoomano, Managing Director of Brandnow.asia Co., Ltd, said "statistics about millennials of what is the next-generation moving forward in terms of products and services in the real estate market. In the research, approximately 16% of millennials worldwide claim they never plan to buy a home. In the age range of 38-39, they are married, have family, have children, and a huge part of spending now. Rental property in the future will need to satisfy a wide range of ages and individual desires."

Mr. Sheldon Fernandez, Country Manager of PropertyGuru Malaysia of Fastkey shared how Fastkey can reduce reflection and make the process faster and more comfortable for developers and consumers. "It matches the sale process to end-to-end workflow automation from project launch to sales conversion. Buyers can make a deposit payment online; drive sales productivity, and enable intelligent decision-making with data and analytics. It is good for future demand and future projects for the property industry."

Mr. Manav Kamboj, Chief Technology Officer of PropertyGuru Group introduced "Lens", which helps you to find a condo or how much it would cost. Property Guru Lens answers such questions by turning your smartphone camera into a real-world search device and also helps to find the properties for sale or rent without having to type keywords in a search box. By using this property technology it enhances your visual search experience.

Vivek Kumar, Company's Director of Product Management of PropertyGuru Groupalso shared insight about consumers in Southeast Asia and introduced Home Loan Pre-Approval that launched in Malaysia. "It's safe, simple and easy to use in only 5 minutes, you know for sure how much you can borrow from the bank. It increases your chance of getting your home loan approved."

Mr. Gerard concluded by saying "today, we shop online, order food, hail a cab and do a lot more with a simple click or tap. We believe that finding a home should also be a delightful, friction-free experience, and we are committed to making this happen through innovations in prop-tech. We strive to disrupt the tedium of searching for and owning a house by making the process as intuitive as possible, and one of the most innovative ways we have done is through PropertyGuru Lens, the first visual search solution for property in the region. Simply point your mobile device at a building, and PropertyGuru Lens will let you discover all the listings available on our platform for that property, immediately and in real-time. Through the power of augmented reality, artificial intelligence, and geolocation, among others, property seekers are no longer encumbered by search terms and, consequently, endless search results on their mobile devices. Declaring their independence from keywords, property agents also get maximum exposure for their listings in front of millions of property seekers—truly an equitably winning solution for all".


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