Thailand’s media landscape saw many compelling turn of events over thepast year as both traditional and online media tried to adapt in order tosurvive in the age of Digital Disruption in terms of content and platforms. Wewill get to see how certain traditional media collapsed due to its inability toadapt, as well as other media that embraced technology as a tool to turn crisisinto opportunity and success.
Social media was the most popular form ofmedia and continues to show strong potential for growth in terms of number ofconsumers and popularity. This type of media has become a lucrative platformfor many businesses. At the same time, over-the-top TV (OTT TV) plays anequally outstanding role. Thanks to its ease of use and wide variety ofcontent, OTT TV has managed to snatch watch hours and viewership from digitalTV. Meanwhile, the roles of traditional media that once reigned supreme likenewspapers and magazines have reached the point of diminishing popularity. As aresult, they have to find ways to survive on online platforms.
Keep updated on the situation involving Thailand’s media with the Thailand Media Landscape 2020 report. The Thai and English versions are now available for download on InfoQuest’s website at https://www.infoquest.co.th/download-thailand-media-landscape-2020 . InfoQuest is distributing Thailand Media Landscape 2020 abroad through PR Newswire, a company under the Cision network and a long-standing partner of InfoQuest.
