Osotspa Invests in Experience Management to Drive Regional Business Expansion

Event Calendar Press Releases Tuesday March 24, 2020 13:21
Bangkok--24 Mar--Precious Communications

Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced that Thailand’s leading consumer product manufacturer Osotspa Public Company Limited (Osotspa) has selected Qualtrics BrandXM and Qualtrics CoreXM to optimise and accelerate brand growth.

Using the advanced research capabilities supported by Qualtrics, Osotspa will be able to rapidly unlock the in-depth insights it needs to succeed in Thailand and its key markets.

Osotspa, which manufactures a range of non-alcoholic beverages, personal care products, healthcare and confectionery, including M-150, Babi Mild, and Banner, is set to conduct market research 5x faster with Qualtrics CoreXM. The company will also benefit from being able to seamlessly run multiple studies at the same time through a single platform. Experience data (X-data) - the opinions, beliefs, and sentiments of customers - will help Osotspa’s market research team identify growth opportunities in emerging markets and sectors and improve the business impact of marketing engagements.

“After working with Qualtrics, Osotspa has reduced research time through the ability to rapidly listen, understand and act on trustworthy customer insights. We believe that the reduced research time not only provides a critical competitive advantage but also maximizes the allocation of our marketing resources. And as a result, the true benefactors are the customers who will receive improved services and new experiences tailored to their individual needs,” said Wannipa Bhakdibutr, Osotspa’s President.

Osotspa is one of the first companies in Asia Pacific and Japan to go live on the recently launched Qualtrics BrandXM. Using the modern brand management platform, Osotspa will conduct brand tracking studies to identify gaps and opportunities for growth. The insights gathered help the company understand brand awareness, equity, and growth potential.

“Osotspa is committed to delivering superior brand experiences to our customers. We want to understand our customers’ brand perception and how to better stretch every dollar of investment towards strengthening our brand and reinforcing our position as a market leader,” added Wannipa.

Using CoreXM and BrandXM allows Osotspa to safely manage experience data and ensure it is compliant with new data protection regulations being implemented in Thailand, including the Personal Data Protection Act (PDPA), and in other regions. The Qualtrics platform offers the industry’s most trusted and secure enterprise-grade research platforms.

“Companies operating in today’s fast-paced, experience-driven economy need to be agile and responsive to market demand if they are going to be leaders. It’s critical for them to invest in experience management and modern research tools to stay relevant and cater to consumers’ preferences. Working with Qualtrics, Osotspa is able to identify opportunities for growth, eliminate inefficiencies within the traditional market research process, measure brand performance, and better allocate marketing resources,” said Foo Mao Gen, Head of Southeast Asia, Qualtrics.

For more information visit www.qualtrics.com.au.

About Qualtrics Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organisations manage and improve the four core experiences of business–customer, employee, product, and brand. Over 11,000 organisations around the world are using Qualtrics to listen, understand, and take action on experience data (X- data(TM))–the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform(TM) is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about.


Latest Press Release

Photo Release: Bayer Thai makes a donation to support efforts to combat COVID-19 at The Thai Red Cross Rehabilitation Center

Jirawat Jehteh (fifth from left), Site Manager Bangpoo, Bayer Thai Co.Ltd., recently presented a donation to Prof. Dr. Sek Aksaranugraha (fourth from left), Director of The Thai Red Cross Rehabilitation Center Sawangkaniwas in Samutprakarn. The is aimed...

Emirates expands network to 70 destinations worldwide

Emirates has announced it will resume passenger services to Kuwait City (5 August) and Lisbon (16 August). This will take Emirates’ passenger network to 70 destinations in August, over 50% of its pre-pandemic destination network, as the airline...

KTC jointly with leading gold shops offer special promotions for Mother’s Day

“KTC” or Krungthai Card Public Company Limited, jointly with leading gold shopsoffer special privileges for Mother’s Day for purchases of gold jewellery with KTC credit card. Cardmembers earn up to 30,000 Baht credit cash back and the...

FitTripper donates 1 million Baht to get Bangkok back in the gym

FitTripper, a fitness marketplace, is donating one million Baht to support Bangkok’s fitness industry during its recovery from lockdown. The donation is available to companies in Bangkok who want their employees to maintain a fit and healthy...

“We Are Model Fashion Show Arty X Snoopy” ณ ศูนย์การค้า MBK Center

We Are Model by Lookmee ร่วมกัแบรนด์ Arty Professional จัดงานแฟชั่นโชว์ครั้งแรกของธีมสนูปี้ หลังคลายล็อกดาวน์ในงาน “We Are Model Fashion Show Arty X Snoopy” ณ ศูนย์การค้า MBK Center. “We Are Model by Lookmee”...

Related Topics