First Day of the reopening of Central Shopping Centers Nationwide

Event Calendar Press Releases Monday May 18, 2020 09:23
Bangkok--18 May--Central Pattana

'Central Pattana’ to reopen its shopping centers after easing lockdown; unveiling 'Reunite Thailand Together’ strategic plan to help move country forward while encouraging Thais to keep guard up and to maintain 'Social Discipline’

Encouraging Thais to follow 'Central’s Hygiene and Safety’ master plan and to maintain social discipline in order to set Thailand as one of the world’s leader in public health when it comes to cope with COVID-19Launching the 'New Normal’ innovations such as body temperature measurement robot from AIS, touchless lifts at CentralFestival Eastville, UV-C robot at Central Food Hall and Tops, UV-C device to disinfect escalators, and UV-C device to disinfect shopping bagsStimulating 'Localised Economy’ nationwide with three strategies: 1) Reassure Confidence 2) Reopen Business and 3) Rebuild EconomyContinuing to invest with a total value of Baht 15,000-20,000 bn per year and supporting the recovery of tenant stores by offering rental discount rate for the next 3-6 months as well as aiming to restore the economy by offering free commercial space over 40,000 sq.m. for farmers and SMEs nationwideCentral shopping centers 33 branches nationwide are ready to serve customers from 10.00-20.00 hrs., as “Center of New Normal Life” with hygiene and safety measures and together we can help move country forward

Central Pattana plc (CPN), the operator and developer of Central World, CentralPlaza, CentralFestival, Central Phuket and Central Village, firmly believes in the   'Power of all Thais’ and is pleased to announce 'Reunite Thailand Together’ strategic plan to help move country forward while encouraging Thais to keep guard up and maintain 'Social Discipline’.   Unveiling how to rebuild the economy, to create job, income and employment for Thais as well as to encourage Thais to support products from local communities and domestic entrepreneurs with three strategies: 1) Reassure Confidence, 2) Reopen Business and 3) Rebuild Economy.

CPN is reopening 33 branches of its shopping centers nationwide, after the government announced the easing of the lockdown, as “Center of New Normal Life” with hygiene and safety measures and to help move country forward.   It has launched the 'New Normal Innovation’ at various stores within its shopping centers.   Besides, CPN also offers rental discount rates for its tenant stores for the next 3-6 months.   It is expected that customer traffic in the early phase of the reopening will be 25-40%.   CPN is also confident in its 'Density Control’ measure allowing one person per 5 sq.m.   Moreover, it plans to hold clearance sales to help retailers unload their stock; to offer free commercial space of 40,000 sq.m. as Farmer Markets, local SMEs events, markets for unemployed people, and car boot sales in order to generate cash flow in local communities, which will consequently help to drive and strengthen Thailand to move forward.

33 branches of Central shopping centers nationwide are re-open as of today from 11.00-20.00 hrs. from Monday-Friday and 10.00-20.00 hrs. on Saturday-Sunday and public holidays and we will continue to apply strict measures of 'Central’s Hygiene and Safety’, raising awareness to ensure that everyone has discipline in living the 'New Normal’ lifestyle by wearing face masks, ensuring social distancing, cleaning their hands with alcohol gel as well as scanning in and out from the shopping center with the 'Thai Chana’ application, LINE @centralLife or 'The 1’ application and   customers are advised to spend no more than two hours within the shopping center.

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of CPN, said: “The main thing that helps to support our battle with COVID-19 until the number of Thailand’s infected cases is as low as single-digit or even zero cases at some point is the 'Power of all Thais’ and their cooperation, thanks to the government, agencies, healthcare professionals and Thai people for ensuring their self-disciplined lifestyle. This demonstrates that Thailand is one of the world’s leader in public health when it comes to cope with COVID-19.   As a private sector operator, which has taken part in helping to drive our society and country, Central Pattana has prepared and built confidence in our hygiene and safety measures from the beginning of the outbreak. It has also created norms in response to the 'New Normal’ policy, with its prototype measure of 'Central’s Hygiene & Safety’. Today, we are glad to see that every sector has adopted and widely implemented this measure, which reflects Thai people’s potential, in particular, 'social distancing’, where we can say that we have created a sensation that has gained attention all over the world.”

Dr. Nattakit added: “Central Pattana has always taken part in creating jobs, building cities and helping to develop our country and now that businesses and Thai people’s lives can continue as usual after a pause, we have to help each other to ensure the survival of the whole system. CPN has, therefore, developed a national recovery plan — 'Reunite Thailand Together’, with three main strategies, we believe we can create confidence and stimulate our economy with the new role of Central shopping centers, which from now on will act as the 'Center of New Normal Life’ for Thai people. The three strategies are as follows:

1st Strategy – Reassure Confidence: for people to live their normal lives while emphasizing on the new role of the shopping centers, which is taking care of customers at all times not only when they’re in the shopping centers.   We encourage hygiene and safety standards as well as social discipline.   Our shopping centers are rather than a service provider, we also are a health and safety provider.   We have developed new innovations for our shopping centers such as touchless lifts, which have been initially launched at CentralFestival Eastville, UV-C device to disinfect escalators, and UV-C device to disinfect shopping bags.   We are also joining hands with our business partners to introduce innovations such as body temperature measurement robots from AIS, UV-C robot at Central Food Hall and Tops, UV-C device to disinfect tried-on clothes at Uniqlo and 'Find My Shade’, a virtual make-up service at Sephora.

2nd Strategy – Reopen Business: growing business by retaining the employment status of CPN’s employees and continue to invest in with a total investment of 15-20 billion baht per year as well as helping to support our partners’ recovery and restarting their income earning   by offering rental discounts for the next 3-6 months until the tenant stores become stable again. In addition, CPN plans to strengthen its Omnichannel for everyone in the Retail Ecosystem to grow sustainably together by harmonizing the strength of Physical & Online Platforms. The services under the New Normal Lifestyle that have recently been launched include One Call x One Click, Tel. 02-021-9999 and LINE: @CentralLife, Drive Thru Service, Central Eats x Grab Food, Food Delivery & Food Pick Up Counter and the latest CentralLife: Chat & Shop from Central World and Central Village. We have continued development plans thanks to the strength of our long-term and growing database of The 1 members, which allows us to better understand customers and is able to accurately design their journey.

3rd Strategy – Rebuild Economy: help to generate jobs and income, encourage Thais to support Thais, push forward and help to recover the economy right at its foundation by opening over 40,000 square meters of free commercial space for farmers and SMEs nationwide for 3-6 months continuously.   An example commercial space we previously arranged and received great feedback on was 'Ruam Jai Fruit Market’, which allowed fruit farmers (exporters) a distribution channel. CPN plans to support partner stores in holding clearance sales to help support the stores themselves and for customers to buy essential items at affordable prices. We will peg the prices of products and reduce food costs in our food courts to help ease the cost of living for the people.”

Throughout 40 years as the leading real estate developer in Thailand, Central Pattana has seen the value of positivity, creativity and passion to create something better for customers, partners, employees and communities as well as the environment.


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