Central Group led by Central Pattana to 'Rebuild Thailand, Rebuild Economy’ synergising its all businesses to launch 'Thais support Thais’ campaign

Event Calendar Press Releases Tuesday June 2, 2020 15:29
Bangkok--2 Jun--Central Pattana

Emphasising on its strategy to 'Rebuild Thai Economy’ by offering free-of-charge marketplaces such as 'Ruam Jai Market – Thais help Thailand' and 'U Market Place’ to farmers, SMEs, entrepreneurs, students and alumniHelping customers to save money in their pocket such as offering discounts up to 90%, 'Reprice’ dishes starting from 19 baht, 90-day fixed prices for certain products and thousands of consumer items at a bargain priceEncouraging the new normal of shopping, which is to save and to be safe, in response to 'NOW Normal’ while shoppers can feel at ease with safety measures of 'Central’s Hygiene and Safety’

Central Group is joining forces with its 13 subsidiaries led by Central Pattana Plc. (CPN) along with stores and business partners nationwide including Central The 1 Credit Card, KBank Credit Card, KTC Credit Card, and SCB Credit Card to unveil their plan to 'Rebuild Thailand, Rebuild Economy’ by creating jobs, generating incomes and reducing cost of livings under 2 main strategies; 1) Strengthen Localized Economy: to promote local products by offering free rental space to farmers, SMEs, students and new jobbers at its Central shopping centers across the country, 2) Support NOW Normal Life: to help consumers reduce their cost of living and expenses up to 90% as well as encourage the new norm of shopping, to save and to be safe.   Shoppers can shop at ease with safety measures of 'Central’s Hygiene and Safety’ master plan.

While encouraging Thais to 'Shopping from the heart – Thais help Thais’ as its strategy to rebuild Thailand’s economy and show power of Thai people to the world.   This will drive Thai economy through the COVID-19 crisis and help spur it on by supporting free-of-charge marketplaces to farmers, SMEs and entrepreneurs as well as universities’ students and alumni with over 270 shops to distribute their products.

Besides, the group is also focusing on offering discounts in order to reduce the cost of living and to ease the burden of consumer expenses, allowing them to save up to 90% starting from today to July 31, 2020 at every branch nationwide.

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of CPN, said: “As the COVID-19 situation in Thailand has been improving, the government has recently eased lockdown in some businesses.   In order to help boost the overall economy, Central Group led by Central Pattana would like to underline our group synergy as well as join forces with partners to launch 'Shopping from the heart – Thais help Thais’ to boost Thai economy in the second half of the year and to encourage 'Thais to support Thais’.   We believe in the potential of Thai entrepreneur, the quality manufacturing and the customers with high purchasing power.   Thai economy will soon move forward with all these factors combining.

1) Strengthen Localized Economy: demonstrate the potential of 33 branches of Central shopping centers across the country as Center of Life in every community. We aim to find distribution channels and unload products for farmers, SMEs and unemployed under 'Ruam Jai Market – Thais help Thailand' starts from today to June 30, 2020.   Customers can find premium, export-quality fruit and processed products at affordable prices.   The events are held free-of-charge to support the local at CentralPlaza WestGate, CentralPlaza Bangna, CentralPlaza Rama 2, CentralFestival EastVille, CentralPlaza Rama 3, CentralPlaza Chaengwattana and Central World. In addition, 'U Market Place’ starts from today to July 31, 2020.   The events gather together a variety of products and services from alumni communities from various online pages to on-ground markets at Central World, CentralPlaza Lardprao, CentralFestival EastVille, CentralPlaza Rama 2, CentralPlaza Rama 3, CentralPlaza Pinklao and CentralPlaza Salaya.

2) Support NOW Normal Life: emphasize the group’s brand synergy, which gathers various products and services covering all segments.   The campaign will focus on offering discounts to help support the cost of living and to help reduce expenses for consumers such as to 'Reprice’ dishes starting from 19 baht at Central Pattana’s food park, to help consumers save expenses up to 90% at every shopping center and department store as well as online channel in response to NOW Normal Life of customers which are both save and safe.”

“Moreover, there are exclusive privileges for The 1 members: for every 2,000 baht spent on shopping, get a chance to win a shopping voucher from well-known brands, a Samsung Galaxy S20+ (64 prizes in total) and other prizes worth 4 million baht in total.   Credit Card holders can receive up to 12% cash back credit from participating credit cards such as Central The 1 Credit Card, KBank Credit Card, KTC Credit Card, SCB Credit Card and many other privileges.

Ms. Piyawan Leelasompop, Executive Vice President of Marketing at Central Department Store Co. under Central Retail, revealed: “During the lockdown, we have been thinking about how can we help Thai people and we finally came up with CENTRAL MEGA SALE campaign to help reduce the cost of living for people and to help our partners to distribute their products and further generate cash flow in the economy. We aim to express our thanks to all customers with discount promotions up to 70% plus additional discounts up to 37% from The 1 points and credit cards; only 400 The 1 points (usually 800 points) are required to redeem a 100-baht cash coupon as well as enjoy up to 22% discount coupons, cashback credit and Central vouchers when shopping under terms and conditions at all branches of Central Department Stores from 1 to 30 June 2020.”

Ms. Watnapohn Bantuchai, Vice President of Brand Marketing & Advertising at Central Food Retail under Central Retail added: “Tops and Central Food Hall, Thailand’s leading food store and premium supermarket, have prepared special promotions for customers who shop at any branch of Tops Market, Tops Superstore or Central Food Hall. The promotions are such as fixed prices for certain products for 90 days from today until 4 July 2020; offering discounts on thousands of consumer products; enjoying discount coupons up to 50% when spending 600 baht and up per receipt); getting discount coupons when bringing your own shopping bags; getting Tops vouchers when spending 800 baht and up; enjoying a number of items with special discounts of 30-50%. Exclusive for Line @CPN Life members: get a 40 baht discount coupon when spending 600 baht and up per receipt. In response to Now Normal Lifestyle, the new shopping environment will be applied e.g. Seamless Experience Shopping through online channels such as Tops online, Tops Application, GrabMart via Grab application, Chat & Shop service through Line @TopsThailand, Phone & Delivery, Drive-thru service in which you can pick up your order without getting off your vehicle, shop via Dolfin application and home delivery services. These will ensure 'Safety and Hygiene’ for both customers and employees.”

Mr. Stephane Jubert, Senior Vice President - Head of Category Management and Acting CMO at Robinson plc, under Central Retail, said: “Robinson is offering special deals with up to 70% discounts to ease the burden of expenses for shoppers from 4-20 July 2020 and exclusively for The 1 members: enjoy additional discounts of 12.5% when redeeming points equal to the shopping amount (only on participating products). On Fridays, Saturdays and Sundays throughout June, get a free discount coupon of up to 5,000 baht when shopping under terms and conditions (excluding Mondays – Thursdays; customers who make payments through Central The 1 Credit Card or KBank Credit Card are entitled to this offer from 3 to 30 June 2020). Exclusively for Saturdays and Sundays, get an additional discount coupon of 100 baht when making payments for shopping through Central The 1 Credit Card or KBank Credit Card (from 3,000 baht and up per receipt) from 3 to 30 June 2020 at every Robinson Department Store, ROBINSON CHAT & SHOP, ROBINSON CALL & SHOP, ROBINSON FACEBOOK INBOX and ROBINSON CLICK & COLLECT.”

Mr. Tom Thrussell, Vice President – Brand, Marketing & Digital of Centara Hotels & Resorts, said: “At Centara Hotels & Resorts we are providing an amazing and exclusive offer that will both give Thai people the opportunity to enjoy a welcome escape once it is safe to travel again, and also support the rebound of our tourism industry, which has impacted the Thai economy so heavily.   In the post-Covid-19 world, the way companies do business will need to change and hotels are no different, with new measures of distancing, hygiene and sanitation being introduced through our Centara Complete Care programme, but we can assure guests that the familiar warm, gracious and caring hospitality style will still remain the same.   Guests can book now to stay whenever they are ready, with fully flexible and cancellable rates starting from THB 864/night, inclusive of all taxes.”

Mr. Theerin Koosmith, Vice President of Marketing at Power Buy Thailand Co., concluded: "Power Buy is also offering big discount promotions and privileges under the concept of 'Welcome Back Sale: up to 70% discount’ to welcome customers back to our shops. The discounts also apply to online shopping, where you can enjoy up to 70% discounts on home appliances, IT products and accessories (only participating items). Exclusive privileges for The 1 members burning their points: get additional 12.5% discounts (of the redeemed points but no more than the price of the product) from 1 June to 31July 2020 at all branches of Power Buy and www.powerbuy.co.th.”

Discover 'Shopping from the heart-Thais help Thais’ and enjoy the new and safe way of shopping together at Central World, CentralPlaza, CentralFestival, Central Phuket, Central Village, Central Department Stores, Robinson Department Stores, Supersports, Central Food Hall, Tops Market, Tops Superstore, Power Buy, B2S, Office Mate and enjoy 24-hr online shopping through Central Online and JD Central from 1 June to 31 July 2020.

Central Group comprises 13 businesses including shopping centers under Central Pattana (CentralWorld, CentralPlaza, CentralFestival, Central Phuket, Central Village), Central Department Stores, Robinson Department Stores, Tops, Supersports, Power Buy, Central Restaurant Group, B2S, Office Mate, Central Marketing Group, Centara Hotels, The 1 Card and JD Central.


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