'PowerBuy x B2S’ launch a pioneering collaboration unveiling the largest breakthrough flagship store in Thailand with an investment of THB 100 million

Event Calendar Press Releases Friday June 26, 2020 09:58
Bangkok--26 Jun--ABM Connect

Thailand’s two leading brands, PowerBuy and B2S, are investing THB 100 million to launch the 'PowerBuy x B2S flagship store,’ an innovative new shopping destination and Thailand’s largest electronics and specialty book & stationery flagship store that meets all passions and lifestyles, with an aim to grow sales by20-30%.

Mr. Laurent Pauze,Chief Executive Officer,COL Public Company Limited, said, “To provide a superior shopping experience to customers, PowerBuy and B2S have teamed up to launch the 'PowerBuy x B2S flagship store,’ a 6,000 square meter store located on the 4th floor at Central World. This exciting new flagship store has combined the expertise of two leaders, Powerbuy and B2S, bringing a complete customer experience around electronics, home appliances, gadgets, books, stationery, arts and much more. Customers will enjoy discovering a wide choice of products and many new categories (manga, smart home, and gadgets, among others) thanks to attractive displays, demonstrations and in-store activities, as each category is treated as a speciality store, with dedicated teams ready to provide top quality service.”

Customers will also benefit from omnichannel convenience:

Buy online (www.powerbuy.co.th) and collect in-store within just 1 hour.Staff are equipped with tablets to provide customers with detailed information on more than 20,000 products.Discover more products and information thanks to four in-store touchscreens.A dedicated Line account for the store was created for customers to keep in touch with teams for any requests they might have and to get updates on store activities, new product arrivals, and innovative demonstrations.

Customers and families have more than one passion and different interests, therefore, the 'PowerBuy x B2S flagship store’ is providing an exciting shopping experience focused on twelve key areas:
Vision & Sound GalleryGadget ParadiseWireless WorldCooking StudioSmart Home LivingAir ZoneGaming ArenaComputersCreative LeisurePlearnground (Play & Learn)Passion LibraryStationery Gallary
'PowerBuy x B2S flagship store’ - key success strategies:

The First Electronics and Specialty Book & Stationery Flagship Store in Thailand – the newest one-stop destination in the heart of Bangkok perfectly meets all passionate lifestyles from electronics, gadgets, gaming to books, arts & crafts, and more, offering over 50,000 products for customers.An Improved Shopping Experience – twelve highlight zones match the different passions of customers and provide the latest new releases and exclusive products in unique and changeable displays showcasing each product zone together with an attractive monthly theme.Omni-Channel Service – providing a new customer journey with a seamless online to offline experience including Click & Collect, 1-hr Pick-up, e-Ordering, and Chat & Shop, together with online content and product information to facilitate customer purchasing decisions.Superior Service – well-trained and attentive store staff are available for product consultations and to facilitate customer queries and purchases.Passionate Weekend Communities – creating excitement and attractions for our customers and increasing the frequency of store visits. Customers can enjoy exclusive monthly activities under “The Perfect Match for all Passionate Lifestyles” theme. Passionate Weekend Communities will provide exclusive classes and workshops with gurus and experts allowing customers to enjoy fun and informative activities among new friends who share the same passions.Promotions – Customers who make a THB 1,000 purchase will receive a lucky draw entry to win one of 20 lucky gold plates which will be given out daily from June 18-July 7, 2020. The total prize value is THB 400,000. In addition, there will be exclusive premiums and special bonus The 1 points offers during the launch period.

“We believe that bringing more excitement and interactions to the shopping experience will make the 'PowerBuy x B2S flagship store’ much more attractive and relevant to consumers. But our success will be measured also on our ability to service customers through different channels”, concluded Mr. Laurent.


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