GET to rebrand as Gojek to deliver an enhanced experience and world-class product to Thai users

Event Calendar Press Releases Friday July 3, 2020 13:53
Bangkok--3 Jul--ABM Connect

GET has today announced that it will unite its app and brand under Gojek to become Gojek Thailand. This is a significant milestone in the company’s long-term business strategy, and builds on the success of the GET platform since its official launch last year. As of June 2020, GET has completed over 20 million orders and created income earning opportunities for tens of thousands of Thais.

The Gojek app, which will be launched in Thailand in the coming weeks, will deliver an enhanced, more seamless user experience as part of the company’s mission to reduce life’s daily frictions for consumers. The app is underpinned by a new international technology platform, meaning Thai users will be to access Gojek services in Singapore, Indonesia and Vietnam. GoViet, the company’s brand in Vietnam will also be updated to become Gojek.

Pinya Nittayakasetwat, General Manager, Gojek Thailand, said, “We are excited about this change, which demonstrates the strategic importance Gojek places on Thailand. Since GET’s launch in 2019, the team has successfully built one of the country’s leading on-demand platforms, with four different services and a user satisfaction rate of 96 per cent. As we enter our next phase of growth, the same local leadership team that built and established GET, will continue to lead the execution of Gojek’s local strategy as well as shape and tailor product development to serve the needs of the Thai market. Thailand is a highly competitive market, and the time is right for us to leverage Gojek’s strengths and scale to remain at the forefront.”

Gojek is Southeast Asia’s leading technology group and a pioneer of the integrated Super App and ecosystem model, connecting users to over 2 million registered driver-partners, and 500,000 GoFood merchants across more than 200 cities in Southeast Asia.

Founded on the same principle of using technology to improve the lives of users, GET connects users in Bangkok to more than 50,000 drivers and more than 30,000 merchants, of which over 80% are micro, small and medium enterprises (MSMEs). By rebranding to Gojek, the company will be able to drive deeper impact and create new income-earning opportunities for partners, as it leverages world-class technology to fulfill the changing needs and priorities of Thai users and bring new features and products online more quickly and at scale.

Andrew Lee, Group Head of International, Gojek, said, “GET has achieved incredible things in a short amount of time, and we believe this milestone will help take our offering to even greater heights. By unifying our tech platform as part of our long-term strategy, we’ll be able to ensure a great experience for users today, and for years to come. This shift reflects Gojek’s deep commitment to international markets as we introduce our brand to a broader base of users with a view to creating deeper impact across the region.”

Users will be able to access the same services for food delivery, ride-hailing, logistics and payments, while enjoying an improved experience with the new Gojek app. Further details on availability will be announced soon. Presently, GET users, as well as driver and merchant partners can continue to enjoy the GET app.

ABOUT GET

GET is an on-demand application and the fastest growing food delivery platform in Bangkok, driven by a Thai founding team, with Gojek providing world-class technology, knowledge and expertise as well as investment. GET is providing a range of services for Thais, including transportation, logistics, food delivery and e-wallet. GET is committed to use technology to improve the quality of life for Thais, providing them with income opportunities, access to products and services, and improving efficiency and productivity.

ABOUT GOJEK

Gojek is Southeast Asia's leading technology group and a pioneer of the integrated Super App and ecosystem model. Gojek is founded on the principle of using technology to remove life's daily frictions by connecting consumers to the best providers of goods and services in the market.

The company was first established in 2010 focusing on courier and motorcycle ride-hailing services, before launching the app in January 2015 in Indonesia. Since then, Gojek has grown to become the leading Super App in Southeast Asia, providing access to a wide range of services from transportation and digital payments, to food delivery, logistics, and many other on-demand services.

Gojek now operates across 207 cities in five Southeast Asian countries. As of end 2019, Gojek’s application and its ecosystem have been downloaded 170 million times by users across Southeast Asia.

As a Super App, Gojek is dedicated to solving the daily challenges faced by consumers, while improving the quality of life for millions of people across Southeast Asia, especially those in the informal sector and micro, small, and medium enterprises (MSMEs).

The Gojek application is available for download via iOS and Android.

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