SAP promotes Verena Siow to President and Managing Director of Southeast Asia

Event Calendar Press Releases Tuesday September 29, 2020 10:16
Bangkok--29 Sep--SAP

SAP SE (NYSE: SAP) today announced the appointment of Singaporean, Verena Siow as President and Managing Director of SAP Southeast Asia to drive growth and accelerate digital transformation for ASEAN businesses as they prioritise technology to cope with disruptions caused by COVID-19. Verena is responsible for leading customer success, accelerating customer transformation into intelligent enterprises, and driving innovation adoption in the region. She will oversee SAP’s business across Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and other emerging markets in Southeast Asia.

“Verena steps into this role at a crucial time when businesses across Southeast Asia are adjusting to and managing the impact of COVID-19 on their operations and supply chains,” said Scott Russell, President, SAP Asia Pacific Japan. “Verena’s extensive regional and local experience and her deep understanding of the market and customers’ business challenges and opportunities will be instrumental in helping our customers transform and innovate to achieve success. I am confident that, under her leadership and with the dedicated support of my colleagues in Southeast Asia, we will continue to enable customers to prepare for the future and take advantage of the growth opportunities ahead.”

Verena Siow is an accomplished leader with more than 23 years’ experience in sales, business development and start-ups in the technology sector across Asia and the Americas and has played a significant role in building businesses from the ground up. She was most recently the Managing Director, SAP Indochina, responsible for scaling the business. With her focus on building trust and shared success with employees, partners and customers, SAP Indochina has achieved strong growth and high leadership trust and employee engagement scores. Prior to that, Verena was the Managing Director of Strategic Conglomerates, SAP Southeast Asia, where she successfully supported the top conglomerates across the region with a vision of building long-term relationships and establishing transformation roadmaps for enterprises in ASEAN. She is a strong advocate of driving diversity and inclusion to promote different perspectives and improve business outcomes.

“I have witnessed first-hand how our customers have implemented intelligent technologies to mitigate and manage COVID-19 disruptions, enabling their workforce to function remotely with digital systems and diversifying their supply chains to cope with demand. I'm excited to take on this role to work with over 4,000 colleagues in SEA to help our customers leverage digital technologies for growth” said Verena Siow, incoming President & Managing Director, SAP Southeast Asia.

She continued, "As a Friend of ASEAN, SAP has had a rich history of developing local talents and digital skills for the ecosystem through partnerships such as ASEAN Foundation-SAP and UNICEF-SAP. In addition, driving innovation adoptions has always been the top of our agenda, helping enterprises and governments in the ASEAN region run better and improving people's lives over the last 3 decades. I look forward to working closely and collaborating with public, private and plural sector stakeholders to achieve the vision of a Digital ASEAN.”

Visit the SAP News Center. Follow SAP on Facebook at SAP Southeast Asia.
About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As the market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP(R) system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit

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