Alibaba 2020 11.11 Global Shopping Festival GMV surpasses RMB350 billion Alibaba digital infrastructure supports strong sales rebound for merchants

Wednesday 11 November 2020 10:06
Alibaba 2020 11.11 Global Shopping Festival GMV surpasses RMB350 billion Alibaba digital infrastructure supports strong sales rebound for merchants

The second sales period for Alibaba's Alibaba 2020 11.11 Global Shopping Festival kicked off at midnight on November 11. Against the backdrop of China's continued economic and retail sentiment recovery, this year's 11.11, a 11-day campaign, presents new opportunities for merchants and is set to revive consumption more widely in society.

For Alibaba, 11.11 is a key event to raise the bar and strengthen its infrastructure services, as well as providing real scenarios for audition of new capabilities. Every year brands, merchants, consumers and ecosystem partners across Alibaba's digital economy come together in the pursuit of new heights:

  • This year's 11.11 takes place over 11 days. As of 00:30 on November 11, the total gross merchandise volume (GMV) of the 11-day campaign has surpassed RMB372.3 billion. Alibaba has been able to enable a strong rebound for 250,000 merchants following the impact of the pandemic in China.
  • A record peak performance of 583,000 orders per second, showcasing the scalability and strength of Alibaba's digital infrastructure.

Note: GMV for the 11.11 Global Shopping Festival is the total value of orders settled through Alipay on Alibaba's China retail marketplaces, Kaola, Lazada, AliExpress, and New Retail and consumer services platforms from November 1 to November 11, 2020. It is reported on a real-time basis and includes shipping charges paid (where applicable). Alibaba Group's operating results disclosed in this press release are denominated in RMB; year-over-year comparisons and growth rates are calculated on the basis of RMB amounts and are not affected by foreign exchange rate fluctuations. All translations of RMB into US$ are made at US$1=RMB6.7232, the central parity rate announced by the People's Bank of China (PBOC) on October 30, 2020. All GMV and other figures presented in this press release are unaudited and subject to adjustments.