Hivestack Expands to China and Appoints Troy Yang as Managing Director of North Asia

Event Calendar Press Releases Thursday January 14, 2021 08:50
SHANGHAI AND MONTREAL--14 Jan--PRNewswire/InfoQuest
Global Ad Tech Leader Expands to Largest Out-of-Home Advertising Market in the World and Appoints Former SVP of Trade Desk to Oversee North Asia

Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the expansion of its business operations into China and the appointment of Troy Yang as Managing Director, North Asia.

Joining from The Trade Desk, where he was Senior Vice President of North Asia, Yang will be   located in Hong Kong and will hire a General Manager of China to lead Hivestack's new office in Shanghai, the leading advertising and technology hub in Greater China.

Reporting to Hivestack's Chief Revenue Officer, Nigel Clarkson, Yang is charged with expanding operations in North Asia across Greater China, Hong Kong, Japan, South Korea and Taiwan - including hiring regional talent, and onboarding and partnering with APAC demand, supply, data and omni-channel DSP partners.

China is the second largest OOHmarket in the world, with DOOH set to scale rapidly through 2021 as programmatic advertising spend was forecasted to grow by 45.7% in 2020.More media platforms are adopting programmatic buying, ad formats are increasingly served programmatically and advertisers are welcoming the choice of more premium position availability.

As the leading programmatic digital out-of-home full stack offering, Hivestack   will connect Chinese DOOH publishers with growing demand from global brands and allow Chinese brands to buy outside of China. By integrating with Hivestack, publishers will be able to monetise their DOOH inventory programmatically and media buyers will be able to utilise the very best channel-specific DOOH technology to reach audiences with impression-based targeting across multiple supply partners on one platform.

Over the last four months, Hivestack has been migrating its tech stack to Amazon Web Services China and Baidu, which will allow the platform to offer its clients a full suite of services to run campaigns in Q2. Hivestack will be bringing demand to Chinese publishers with the launch of a programmatic campaign from one of the world's leading Fortune 500 technology companies set to run in Q2, 2021.

"There is huge scope to leverage programmatic technology in digital out-of-home advertising in China," commented Andreas Soupliotis, Founder and CEO of Hivestack. "We are excited to lead the transformation in the market, helping regional publishers to monetise their DOOH inventory through demand from western brands.

China is a strategic priority for Hivestack and Troy will be a vital asset in realising the significant commercial opportunities in the country, continued Soupliotis. His rich experience of the programmatic advertising ecosystem and the Chinese market, as well as his connections in North Asia, will be key to helping us realise our ambitious growth plans."

Commenting on his appointment, Yang said, "The opportunity for Hivestack in China and North Asia is really exciting. I look forward to using my experience to make Hivestack the go-to programmatic DOOH partner for both publishers and advertisers in the region."

Yang brings 20 years of experience in accelerating business growth for companies that specialise in programmatic advertising, analytics and data across Asia. Before joining The Trade Desk he held senior management roles at global marketing companies including Nielsen and Analytics Partners.

His appointment, along with further hires in China planned for Q1, form part of Hivestack's ongoing drive to hire the best talent to support its global growth in the provision of programmatic DOOH technology.
About Hivestack

Hivestack is the global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy side, marketers use Hivestack's Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack's Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack's Ad Server to power audience-based, directly sold campaigns. Attribution is a first class-citizen throughout Hivestack's platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel.

Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, New York, Mexico City, Shanghai, Sydney and Guadalajara.
Contact: Nikki Hawke,
Photo -
Logo -

Latest Press Release

Nut Walker offers 99 Baht New Year Celebration Promotion

Nut Walker, premium nut snacks brand under Heritage Group celebrates Happy New Year with 3 products from Nut Walker, which are Mixed Nuts Natural Toasted & Salted 150g, Mixed Nuts Deluxe Roasted & Salted 150g from 110 baht to 99 baht. Cashew Nuts...

Panasonic announces the success of the experiment using a Panasonic's air conditioner, verifying of inhibitory effect of nanoe(TM) X technology

Mr. Hiroyuki Muto, Managing Director of Panasonic A.P. Sales (Thailand) Co., LTD., announced the success of an experiment of nanoe(TM) X using Panasonic's air conditioner on the adhered novel coronavirus called SARS-CoV-2 which is the cause of COVID-19....

SCO Secretariat, TCSA jointly host "National Data Brain" Summit

On the afternoon of January 12, 2021, the Shanghai Cooperation Organization (SCO) Secretariat, together with Shenzhen Thousand Cities Strategic Algorithms (TCSA), held a presentation at the SCO Secretariat in Beijing. With "National Data Brain: Driving...

Sunkist introduces special promotion for banana lovers

Sunkist premium pistachio nuts and pistachio milk brand by Heritage Group special promotion for banana lovers with this delicious Sunkist banana puree flavor packed with vitamin e, protein, calcium, and fibers. All 3 sizes include 946ml at 99baht, 3...

KTC offers the option to pay in 0% installments up to 18 months for notebook computers to cater to customers who work from home.

"KTC" or Krungthai Card Public Company Limited, offers all KTC credit cardmembers the option to pay in 0% installments up to 18 months for notebook computers and earn up to 12,000 Baht credit cash back for installment payments of 6 months or more....

Related Topics