Siam Commercial Bank Boosts Home Loans with "Lucky 9 Home Loans"

Wednesday 09 September 2009 15:34
Siam Commercial Bank is launching a new "Lucky 9 Home Loans" promotion targeting new home buyers. The campaign features a number of special offers, including a special interest rate of 0.99% for 9 months, 99% maximum loan amount, and an additional personal accident insurance policy worth 99,999 baht. The campaign also features 'SCB Service More', which facilitates more than 30 different utility payments, and a replica of the "Phra Buddha Norasee" image as a token of good fortune for those with loans worth 1 million baht or above. The campaign comes on top of an already auspicious time for buying a new home due to stable prices and the government's added tax incentives.

Commenting on the Bank's strategy, Siam Commercial Bank Executive Vice President Rungruang Sukkirdkijpiboon noted that, "Home loan customers are a top priority, and we have continually endeavored to expand this market through promotions like our popular 'Borrow More...Save More' campaign. The Bank also collaborates with strategic partners in offering promotions featuring optimum financial benefits. During the first 8 months of the year, the Bank extended approximately 33 billion baht in home loans, and the Bank plans to boost loans by 15 - 20 billion in the last quarter. It is expected that the Bank will be able to achieve its 53-55 billion baht target set for the entire year and total outstanding loans of 240 billion baht, making the Bank the leader in this category with a market share exceeding 30%.

Siam Commercial Bank PCL is a leading universal bank in Thailand. It was established by Royal Charter in 1906 as the first Thai Bank and, as at March 31, 2009, had the highest market capitalization among Thai Financial Institutions (Baht 184 billion). It has the largest branch (953), exchange booth (136), and ATM (6,249) network in the country, attesting to its dominant position in the retail financial services marketplace. It has a diverse range of Corporate, SME, Private, and Retail customers nationwide, and has an asset size of Baht 1,315 Billion). Further information is available on the Bank's web site at www.scb.co.th .