US, UK and Japan are Named Top Travel Destinations in Visa Global Travel Intentions Survey 2011

Stocks and Financial Services Press Releases Wednesday October 5, 2011 15:19
Bangkok--5 Oct--Spark Communications
Post-tsunami survey reveals Japan is still key destination for Chinese and South Korean travelers
Top destinations for Thai travelers are Japan, Korea, and Hong Kong

The United States, United Kingdom and Japan have been voted the top global travel destinations among 11,620 respondents from 23 countries and territories around the world, according to the Visa Global Travel Intentions Survey 2011[1].

One in five (20 percent) global respondents surveyed said they are likely to travel to the United States for leisure in the next two years. The United Kingdom followed closely behind in second place with 19 percent of the respondents indicating they are likely to travel there for their holiday, followed by Japan (16 percent) and France and Italy (both 15 percent).

Top destinations for travelers from Thailand in the next two years are likely to be Japan 50 percent, Korea 30 percent and Hong Kong 21 percent.

Somboon Krobteeranon, Country Manager, Thailand, Visa, said: “With its great cultural diversity, amazing scenery and a shopping paradise for holidaymakers, it is no surprise that one in five people say they are likely to visit the US in the next two years. The competitive exchange rates preceding the survey would have helped make the US an even more appealing destination to international travelers. The UK was cited as the second favorite destination and of those who want to visit UK, 27 percent said they are likely to attend a sporting event. The upcoming London 2012 Olympic Games could be a pull factor and it is an indication that sport tourism is proving to be a growing attraction for today's travelers."

“While Japan has always been a firm favourite among travelers from Asia Pacific as has been noted in both this year's and our previous surveys, we re-ran the survey in two of Japan’s key source markets, Mainland China and South Korea, in August this year to assess how much the March tsunami affected traveler sentiments. The survey, very encouragingly, found that Chinese and South Korean respondents still rank Japan among their top destinations[2]. More than one in three (34 percent) respondents from Mainland China and one in four (24 percent) respondents from South Korea said they are likely to travel to Japan in the next two years. This is in line with Pacific Asia Travel Association (PATA) Destination Trends[3] that international arrivals to Japan have picked up slightly post-tsunami. Our survey findings present great news hinting at a strong recovery and boost for the afflicted Japanese economy,” said Krobteeranon.

The research shows that the global average spend for the last trip taken by respondents in the past two years was THB44,430 rising to an expected global average of THB56,850 when traveling in the forthcoming two years. Results from the survey also reveal that the highest spenders were respondents from Australia who spent an average of THB109,080 in their last trip. Respondents from Saudi Arabia were the next highest spenders who spent an average of THB93,870 on their last trip. Projected spending in the next two years also demonstrates that respondents from Australia again look to be the highest spenders, with a projected average travel budget of THB107,460.

Thai travelers spent an average of THB40,710 on trips taken by respondents in the last two year while they expect to spend an average of THB48,420 on trips taken in the upcoming two years.

The survey also found the availability of good deals (70 percent), natural scenery (69 percent), political stability and good weather (both 66 percent), and new destinations (65 percent) as top factors which influence global travelers’ choice of destinations.

On average, global respondents are planning to make four international trips in the next two years, with 11 percent more respondents intending to travel in the next two years, compared with the last two years. Most global travelers indicated they intend to spend an average of 10 nights on their next vacation.

Top Three Most Likely Global Holiday Destinations to be Visited in Next Two Years
First (%)       Second (%)         Third (%)
Global Average   United States(20)   United Kingdom(19)   Japan(16)
Thailand         Japan(50)           Korea(30)           Hong Kong(21)

[1] The Visa Global Travel Intentions Survey 2011 was an online and offline survey conducted by Nielsen in February and March 2011. The survey asked 11,620 respondents from 23 countries and territories around the world (Australia, Brazil, Canada, Chinese Taipei, Croatia, Egypt, Germany, Hong Kong, India, Japan, Mainland China, Malaysia, Mexico, Morocco, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Thailand, the United Kingdom, the United States and the United Arab Emirates) about past and future travel plans. For each market, respondents were internet users, aged 18 years or above, had travelled internationally for holidays in the past two years or have the intention to do so in the next two years.

[2] The Post-Tsunami Assessment Survey 2011 was an online survey conducted by Nielsen in August 2011 to find out travelers’ intentions and behaviors post-tsunami. The survey asked 1,518 respondents from Japan, South Korea and Mainland China about past and future travel plans.

[3] PATA Destination Trends which was last updated on August 10, 2011 -
Source: Visa Global Travel Intentions Survey 2011
For further media information, please contact:
Waruch-on Manomairat
Spark Communications
Tel: 02 653 2717-9

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