Prudential Thailand launches #LINE Business Connect to better serve customers

Stocks and Financial Services Press Releases Monday June 4, 2018 17:12
Bangkok--4 Jun--Prudential Life Assurance
Prudential Life Assurance (Thailand) Public Company Limited today announced the launch of 'LINE Business Connect', extending its online services to customers via the LINE platform.

'LINE Business Connect', or 'PRUconnect' application is accessible via LINE where customers can enjoy useful features and enhanced services at their fingertips. These include access to policy information, making premium payment online, downloading premium certificates for personal income tax filing purposes, a search engine for nearby network hospitals, just to name a few. The online services are available with immediate effect via Prudential Thailand's official LINE account, on a 24/7 basis.

"In this digital era, customers expect their life insurers to provide convenient services that match their evolving needs and fast-paced lives. Understanding this, we have put digital services as one of the core components of our customer experience strategy. The new "LINE Business Connect" is another example of our customer-led solution which provides an 'always-on' servicing experience to our customers," Aman Kapoor, Chief Customer and Marketing Officer said.

About Prudential Life Assurance (Thailand) Public Company Limited

Prudential Life Assurance (Thailand) Public Company Limited has opened its door for business operation in Thailand since 1995, as one of the leading life insurance providers serving in Thailand for 22 years. Prudential Thailand has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products to meet the diverse needs of Thai families.


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