Krungsri Auto Unveils PromptStart First Digital Auto Lending Innovation Providing credit appraisal platform to serve digital lifestyle

Stocks and Financial Services Press Releases Thursday November 8, 2018 12:47
Bangkok--8 Nov--FleishmanHillard

Krungsri Auto, a leader in automotive finance under Bank of Ayudhya PCL, today launched "Krungsri Auto PromptStart", the first digital auto lending innovation that allows customers to check their credit appraisal via mobile website at the beginning of vehicle selection. With the simple steps of "filling-snapping-sending" and 30-minute SMS result notification, the platform promises to provide a more seamless experience by enabling easier access to auto finance services.

Mr. Pairote Cheunkrut, Head of Krungsri Auto Group, Bank of Ayudhya PCL, said "At Krungsri Auto, we are committed to understanding customers and comprehensively answering their needs. We learned that, when looking to buy a new vehicle, customers do not usually feel confident about loan credit because they are not fully aware of their own financial capability. Additionally, with consumers' increasing expectation for easy access to information, products and services at their fingertips, the need for digital auto finance solutions has increased considerably."

"Such insights led to 'Krungsri Auto PromptStart', the first digital auto lending innovation that allows customers to check their own credit appraisal via mobile website. It promises three key benefits: Assurance, Accessibility and Advice. Being more aware of the money in their hand, customers are empowered to make more informed decisions on vehicle selection. The platform also offers a quick, convenient and seamless experience to respond to consumers' digital lifestyle. More importantly, customers can get consultation on loan conditions from their personal PromptStart Advisor who will provide support throughout the process."

Customers can check their credit appraisal with "Krungsri Auto PromptStart" by following the simple steps of "filling-snapping-sending": filling in personal information, snapping photos of three documents (an ID card, a salary slip and an employee badge or a bank statement) and sending a form. The result will be notified via SMS within 30 minutes during office hours. Customers will receive information on preliminary loan credit appraisal, installment period, down payment as well as contact details of their personal PromptStart Advisor.

"Krungsri Auto PromptStart is the first innovation under our digital lending initiatives which set to provide more comprehensive solutions throughout the customer journey in the future. This launch reinforces our commitment to consistently enhancing our offerings to effectively answer customer needs and respond to changing consumer lifestyles. We believe that Krungsri Auto PromptStart will not only offer a more seamless experience but also propel business growth for dealers and car manufacturers as well as raise the standard of Thailand's auto finance industry," concluded Mr.Pairote.

Krungsri Auto PromptStart is now available via mobile website at Customers using the service from 8 November 2018 – 15 February 2019 are eligible for a free 200 baht e-voucher either from Starbucks, Central Department Store or Tesco Lotus.

The New Experience with Krungsri Auto

Krungsri Auto, a leader of automotive finance business under Krungsri, offers a variety of loan services, including "Car for Cash", "Krungsri Rod Baan", "Krungsri New Car", "Krungsri Used Car", and "Krungsri Truck" operated by Krungsri Auto Group, Bank of Ayudhya Public Company Limited, "Krungsri Motorcycle", "Krungsri Big Bike", "Krungsri Used Big Bike", "Bike for Cash", "Krungsri Inventory Finance" as well as insurance services, operated by Ayudhya Capital Auto Lease Public Company Limited.

Customers can access these financial services through Krungsri Auto's 51 branches and the Bank of Ayudhya's branches nationwide, Thailand Post Offices, Counter Service Outlets at 7-Eleven and Krungsri Auto Call Center (tel. 02-740-7400, press 1).Visit or for more details.

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