Bangkok Bank joins Mastercard to launch 'contactless’ feature for 'Be1st Smart Rabbit LINE Pay’ to serve lifestyles in the 'New Normal’ age

Stocks and Financial Services Press Releases Wednesday September 9, 2020 17:04
กรุงเทพฯ--9 ก.ย.--Bangkok Bank

Bangkok Bank has joined with Mastercard to launch a 'contactless’ feature for 'Be1stSmart Rabbit LINE Pay’ to provide users with convenience, speed, and safety to serve lifestyles in the 'New Normal’ age and the dramatic growth in e-payments. Interested persons can apply now to get special privileges for dining, travelling, and shopping.

Bangkok Bank Executive Vice President and Credit Card Division Manager Shoke Na Ranong said the bank’s 'Be1stSmart Rabbit Line Pay’,   a cooperation between Bangkok Bank and Rabbit Line Pay, is a debit card to serve the lifestyle of Young Gen. Mobile payments can be made with 'Be1stSmart Rabbit Line Pay’ that are not only convenient for users but reduce the risks of infection from touching objects. Since the launch of the card at the end of last year, it has been highly successful with growing numbers of users and continuous growth in e-payments.

To better serve the lifestyle of target customers as well as customers in general, the bank has joined with Mastercard to add more functions to 'Be1stSmart Rabbit LINE Pay’ including a 'Contactless’ feature. Users can make payments by just tapping the card and it can be used at any merchant with a 'Contactless’ sign anywhere in the world to pay instantly for products or services. The card is equipped with Be1stSmart Card's unique 6-digit Chip & Pin technology that ensures maximum security for cardholders. As part of the Mastercard network it can be used both domestically and internationally.   In addition, it can be used for e-commerce via the leading platforms used for online shopping in the New Normal age.

“According to Bank of Thailand data the use of e-payments by Thai people has risen by 72% during COVID-19. Over the past 2 – 3 years it has grown 3-fold, rising from 49 transactions per person per year in 2016 to 151 transactions per person in 2020 (information as of April, 2020). As people become more familiar with e-payments this exponential growth is expected to continue, amplified by worries about COVID-19 due to concerns about touching cash and the ongoing trends of online shopping, and food ordering via digital platforms. With the collaboration with Mastercard, a partner that has a network and technology suitable for the New Normal age, the bank can better serve its target customers. This collaboration will help the bank to achieve its target of one million Be1stSmart Rabbit Line Pay cardholders”

“As people in Thailand increasingly adopt a digital-first lifestyle, there is a pressing demand for solutions that enable more interconnected, frictionless, and seamless experiences. To keep up with the way people now live and work, Mastercard is proud to partner with Bangkok Bank to collaborate on a unique smart debit solution for Thai consumers. Mastercard cardholders will now be able to digitally top-up their BTS transit cards and enjoy a more convenient, seamless and touch-free everyday living,” said Aileen Chew, Country Manager, Thailand and Myanmar, Mastercard.

Vithaya Topoyossakul, CEO of Rabbit-LINE Pay said “Concerns about COVID-19 and usage data in the past 2 – 3 months reflect changes in customers’ online behavior. Many people who have never done online shopping or ordered food via delivery platforms, started to use these services for the first time during COVID-19. We believe these customers will continue making online payments as it is more convenient. The collaboration with Mastercard and the outstanding design of LINE Character Limited Edition from LINE FRIENDS as well as payments through Rabbit LINE Pay enable customers to make faster transactions more conveniently. Customers also get special discount coupons and privileges from many partner merchants. This is in line with its policy regarding cashless payment to fulfil the needs of urban lifestyles and the current situation”

“Be1stSmart Rabbit LINE Pay” debit card via Mastercard Network comes with outstanding designs to attract the young generation featuring four LINE FRIENDS limited-edition characters - Brown, Cony, Sally and Choco. Customers applying for this debit card can link the card to the Rabbit LINE Pay functions, allowing the card to be used as a debit card (money withdrawal, transfer and payment), while money top-up can be done via the Rabbit LINE Pay system, so customers can use the card for traveling via BTS, BRT Express and Chao Phraya Express. Customers can pay for any products and services at more than 6,000 partner merchants nationwide via Rabbit LINE Pay’s e-Wallet. Therefore, the new contactless function will provide more convenience, speed, and safety while reducing the risks from touching surrounding objects and ensuring maximum security for all spending transactions.

Interested persons can apply for a debit card with "Be1stSmart Rabbit LINE Pay", via the Mastercard network, and link the card to the Rabbit LINE Pay function from today – December 31, 2020. New customers will receive a Welcome Gift Limited Edition from LINE FRIENDS worth 890 baht and a discount coupon from leading Rabbit LINE Pay’s merchants worth a total of 500 baht every month throughout the year, totaling a maximum value of 6,890 baht and more privileges from Bangkok Bank and Mastercard such as:

A discount of up to 100 baht every month at Shopee, GrabFood, and Dolfin Wallet.
(Today - 31 December 2020) according to the Bank’s terms and conditions.

To apply for “Be1stSmart Rabbit Line Pay” debit card via Mastercard Network, please visit Bangkok Bank’s participating branches. For more information or checking the participating branches, call Bualuang Phone at 1333 or 0-2645-5555 or

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