Ann Sirium unveils plan to expand the comprehensive beauty care business with a restructuring of business model under Biocos Group to achieve 1,000 Million Baht sales by next year.

Friday 10 August 2012 10:05
Ann Sirium Pukdeedumrongrit, actress and television show host turned beauty entrepreneurs, announces a plan to restructure under Biocos Group Co.Ltd., which now cover the Slimming Plus business, The Biocos professional, and also the new premium body and beauty club as called Ametiz. The company is looking forward to introducing more branches both in Thailand and neighboring countries. A sales target of 1,000 Million Baht is set to be achieved within next year.

Sirium Pukdeedumrongrit, Chief Executive Officer, Biocos Group Co., Ltd., shares, “Our executive committee has passed a resolution to restructure our business to accommodate our expansion plan as a fully integrated beauty institution and to improve operational efficiency. The Biocos Group will now be the parent company managing all beauty businesses previously under Slimming Plus. We are also targeting premium-grade customers with our new brand Ametiz. We will work with some of European’s leading producers of cosmetics and beauty products as well. Our initial strategic plan involves expansion of beauty service networks in Thailand and, in the near future, neighboring countries. A preliminary goal has been set for total sales from service to exceed 1,000 Million by next year.”

“Slimming Plus has been in business for over six years now. It is hugely successful and well received. Slimming Plus has been consistently introducing new branches at strategic locations in all commercial and residential districts to provide the kind of one-stop beauty service needed by young ladies who wish to be most presentable from head to toe beauty secrets.”

“We have had twenty branches so far. Slimming Plus has been able to improve upon the offerings and develop new ones while at the same time increase the efficiency with which we serve our customers. We also realize that there is an opportunity to reach out to new segments of customers. This has led to the decision to restructure our business under our five years expansion plan. Both Slimming Plus and the new business will launch soon under the corporate of the Biocos Group.”

Presently, Biocos Group Co., Ltd. has Slimming Plus Co.Ltd., Biocos Professional and Ametiz Body and Beauty Club Co.Ltd., as the core businesses. Slimming Plus CO., Ltd. As a comprehensive body and skin care institution that attends to ladies’ beauty needs from head to toes beauty secrets with latest Europe products and innovation. Biocos Professional Co., Ltd. The Europe beauty product import business for the all body beauty care of ladies and gentlemen which sells as salon and retail to leading hotels, spas and beauty institutions of Thailand. Most recently, in 2012, is now launching of the latest service to be called Ametiz Body and Beauty Club Co.Ltd.,