http://photos.prnasia.com/prnvar/20161102/8521607135LOGO
Having committed over 20 years into the research and development of astaxanthin, a naturally occurring carotenoid that is one of nature's most powerful antioxidants, Fuji Chemical Industries -via the AstaReal Group- is ready to take astaxanthin direct to the consumer on a global basis via Astavita(R) retail products to improve the health and vitality of people living in an increasingly stressful urban environment.
At the 70th anniversary celebrations held on 10th October at Toyama Prefecture in Japan, Vincent Wood, President of AstaReal Singapore, told an audience of 630 employees, "The choice of Singapore as our first Asian base outside of Japan is to leverage the fast growing market of middle income demographic population in South East Asia for our products."
Mr. Mitsunori Nishida, President & CEO of Fuji Chemical Industries and AstaReal Group, said, "We will hone our marketing message to the savvy Singaporean consumers which in turn raises our brand profile. The Asean's market size has a 600 million population and could be the fastest growth market for our entire group."
The AstaReal Group is headquartered in Tokyo, with offices and production plants in the United States, Sweden and India. The Singapore office, which started operations in April, will support sales and marketing efforts of AstaReal(R) astaxanthin to businesses and Astavita(R) to consumers in the region, but Wood also added, "Singapore also has an impressive R&D hub. I have a strong intention to seek out R&D collaborations within two years' time."
The Asean expansion comes after the first astaxanthin boom in the U.S., starting from 2011 after "Dr Oz Show" called it "the number one supplement you've never heard of that you should be taking".
About AstaReal astaxanthin:
AstaReal(R) astaxanthin is derived from the microalgae Haematococcus pluvialis, and emerges to protect animals against harsh environmental conditions. The consumption of this algae astaxanthin gives salmon, crabs, lobsters and flamingos their vivid pink-to-red colouration.
The scientific research supports health benefits such as prevention of computer-vision syndrome, reduction of sun-damaged skin and maintenance of cardiovascular health. AstaReal's production sites are US FDA inspected, GMP and Halal certified.
For more information, please click here [ http://photos.prnasia.com/prnk/20161102/8521607132 ].
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