Ascensia Diabetes Care Celebrates the Important Role Families Play in Supporting People With Diabetes on World Diabetes Day 2019

Food and Healthcare Press Releases Thursday November 14, 2019 15:16
BASEL, Switzerland--14 Nov--PRNewswire/InfoQuest
Today, Ascensia Diabetes Care, a leading global diabetes care company, has launched its campaign for World Diabetes Day 2019 in celebration of the crucial support that families provide to people with diabetes.

The official theme chosen by the International Diabetes Federation for World Diabetes Day 2019 is Protect your Family. To mark this, Ascensia is publishing 24 videos which tell the personal stories of people with diabetes and their families that support them. These stories span 22 different countries and they offer unique insights into the ways that families help people with diabetes in their day to day life. By creating and sharing these videos, Ascensia is aiming to draw attention to the vital role that families play in diabetes care. From today, these videos will be available to view at and will be featured on Ascensia's social media channels.

This is the second year that 'The Family and Diabetes' has been the focus of World Diabetes Day, building on the success from 2018. This year, Ascensia asked people from across the world to share their stories about how the support they receive from their families helps them to manage their condition. The 24 families featured in this campaign offer an inspiring and exclusive view into the support that families provide, from helping with daily diabetes tasks, to lending emotional support, to encouraging healthy eating and exercise.

Michael Kloss, CEO of Ascensia Diabetes Care explained: "Families offer an incredible amount of support for people with diabetes. By encouraging a healthy lifestyle, families can have a huge effect on managing diabetes, as well as helping to prevent type 2 diabetes. Families also play an important role in the detection of diabetes and support daily management activities, such as monitoring of blood glucose levels and providing emotional support."

"We have seen from the incredible stories that we are publishing today that the support that families provide is invaluable. We are thrilled to be supporting World Diabetes Day again this year by highlighting the crucial role of families in discovering, preventing and managing diabetes."

He added: "As a company that provides solutions to empower people with diabetes, we also believe it is important to emphasize the impact that diabetes has on every family member, not just those with the condition. We hope that the videos of these inspirational families will help to raise awareness of diabetes globally."

The campaign looks to emulate the success of Ascensia campaigns from previous years to support World Diabetes Day. Last year, Ascensia published 38 online digital artworks, showcasing how families support and inspire people with diabetes around the world. The campaign reached over 7 million people across the globe, with content produced in 24 languages and shared across 30 countries. View last year's campaign, visit

To help us celebrate the essential role of the family in diabetes care and show your support for World Diabetes Day 2019, please visit the Ascensia Diabetes Care Facebook, Twitter and Instagram social media channels and like, share or react to the inspiring stories from our campaign.

Photo -
Logo -

Latest Press Release

Zuellig Pharma appoints John Graham as new CEO

Zuellig Pharma, a leading healthcare services provider in Asia, announces the appointment of John Graham as its new CEO. John will run the US$13 billion business and lead the team across 13 markets in Asia. He joined Zuellig Pharma in 2018 to oversee...

World's First FDA IDE Coronary Patient Treated With a DEB

MedAlliance has announced enrollment of the first patient in its study of SELUTION SLR(TM) 014 DEB for the treatment of In-Stent Restenosis (ISR). This is the first DEB accepted by the FDA for its 'Breakthrough Program'. The SELUTION SLR (Sustained Limus...

Translated Tool from NCCN Measures Mental Health "Temperature" of People with Cancer

The NCCN Distress Thermometer enables discussion and treatment of distress as part of routine care for people with cancer. This free resource is now translated into 46 languages for global accessibility. The National Comprehensive Cancer Network(R)...

Merck Opens its Largest M Lab(TM) Collaboration Center in Shanghai

-- Integrated lab with customizable solutions, validation services, training and hands-on applications -- Shanghai center is newest and largest addition to Merck's global network of nine M Lab(TM) Collaboration Centers Merck, a leading science and...

How to Sleep Better? Follow These 6 Tips to Get Quality Rest

COVID-19 has changed the lives of people everywhere. Many are working from home and trying to stay connected with colleagues and loved ones through technology. Almost everyone has had their normal routines upset in one way or another, and sleeping...

Related Topics