2010 KEY CONFERENCE HIGHLIGHTS:
* New frontier of communication through new media landscape
* Engaging internal and external communication to your media plans to strengthen corporate image and identity
* Measuring corporate communication & PR performance in 2010
* Explore crisis communication strategies in the globalized world
* Pharmaceutical Industry: PR strategies in media monitoring and issue management to defend yourself against negative forces
* Oil & Gas Industry: Developing 2010 attack and contingency response planning
* Airline Industry: Executing media strategies in crisis communication
* Sense of urgency during crisis
FRONT-LINE SPEAKERS SHARING PRACTICES AND STRATEGIES IN EVENT:
* BANKOK ARIWAYS: M.L. Nandhika Varavarn, Vice President, Corporate Communications
* PTT CHEMICAL PUBLIC CO LTD: Ms. Choavanee Panpruke, Corporate Social Responsibility Manager
* SIAM CEMENT GROUP: Ms. Venus Asavasitthithavorn, Corporate Communication Director
* PHARMACEUTICAL RESEARCH & MANUFACTURERS ASSOCIATION: Ms. Supan Wiboonma, Director of Public Communication
* MICHELIN SIAM GROUP: Ms. Namthip Samphowprasert, Country Communication Manager
* KITH & KIN COMMUNICATION AND CONSULTANT: Mr. Burin Hemthat, CEO
* SP CONSULTING ASSOCIATE: Dr. Pensri Tasnavites, Director — Strategic Advisor
* 4D COMMUNICATION: Ms. Wipavaris Ketpama, Managing Director
Benefits of Attending:
* Explore management insights on today’s communication risks and challenges
* Update new technologies and media usage for media relations, management and monitoring
* Promote your PR events through gaining media support
* Equipped with tools and techniques in evaluating year-plan PR
* Tackle arising and unexpected issues effectively
* Avoid trial and error process in coping with issues and crisis
* Network with top management peers and professionals
Who Should Attend:
Chief Executive Officers, Managing Directors, General Managers, Vice Presidents, Directors and Consultants of:
* Public Relations
* Media Relations
* Community Relations
* Public Affairs/ Relations
* External Relations
* Marketing Communication
For further information and e-brochure request, please contact our business center at 080-222-2437 or [email protected]
Business Team,
The Executive Alliance Co Ltd
Website: www.executive-all.com
Tel: 02-204-1045