Increased French presence at VIV ASIA 2013 Bangkok – BITEC – March 13th to 15th, 2013

General Press Releases Friday February 22, 2013 16:15
Bangkok--22 Feb--UBIFRANCE

France will be out in strength at VIV ASIA 2013, the tradeshow for livestock farming and animal health materials, food supplements and equipment, to be held from March 13th to 15th, 2013 at the BITEC in Bangkok (Bangkok International Trade and Exhibition Centre). This edition will feature a record attendance at the French Pavilion, with 37 companies specialised in livestock farming equipment and animal nutrition come to promote French know-how among the region’s professionals.

France is the world’s 5th exporter in food industry equipment with a 5.8% market share, and the country exports 40% of its production. As a showcase for the livestock-farming/meat sector, bringing together buyers and suppliers from the entire chain, ranging “from Feed to Meat”, the VIV ASIA 2013 tradeshow will be an opportunity for those French producers to initiate or develop their presence on the Asian market.

Broken down into two sections, animal feed and health on the one hand, and livestock farming equipment for meat processing and packaging on the other, the 11th edition of this highly professional and booming biennial tradeshow will help French businesses to demonstrate their know-how and innovations in the following:

  • Machines to feed swine and cattle, hatching devices and vaccination equipment
  • Liquid or solid food supplements, replacement milk for young animals and health products for livestock.

As it was in 2011, the French Pavilion is organised by UBIFRANCE, the French Agency for International Business Development, in partnership with BRETAGNE INTERNATIONAL, an association in charge of promoting the development of Breton businesses. Located in Halls 102 and 105, French companies will cover 496 m² in total, representing 61 m² more than in 2011.

With every passing edition, the VIV ASIA tradeshow attracts growing numbers of exhibitors and visitors. The last edition saw close to attire 29,000 visitors hailing from about a hundred countries, and out of the 700 exhibitors, 8% were French. France was the 4th-ranking nation represented at the tradeshow, behind the United States and just ahead of Thailand.

UBIFRANCE, the French agency for international business development, comes under the aegis of France’s Ministry for the Economy, Finance & Industry. UBIFRANCE lies at the heart of France’s public-sector export support framework.

With 65 Trade Commissions in 46 countries, UBIFRANCE offers a comprehensive range of products and services aimed at accompanying French-based companies in their development on export markets:
  • knowledge-based products and services, from business information to consultancy and monitoring services, in order to help companies elaborate a strategy for international expansion
  • promotional operations in order to foster partnerships with companies outside France
For more information about UBIFRANCE: www.ubifrance.com
For more information about BRETAGNE INTERNATIONAL: http://www.bretagne-international.com/
For more information about VIV Asia 2013: www.vivasia.nl

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