Bike lovers, be prepared for …. the 4th International Bangkok Bike 2014 or the 4th Bike Exhibition for cycling lovers. N.C.C. Exhibition Organizer Company limited (NEO), the leader of Exhibition of goods and services both local and oversea organized another biking event for the second time this year. The event will be joined by Tourism Authority of Thailand (TAT) together with 10 giant partners of the manufacturers, distributors and importers of over 20 top Hi-end brands who will display their innovation of the latest models bike for 2015 and electrical bike in Thailand as the first country in the Asian region. Moreover, the full cycles of top brands accessories, clothing and gadgets are completely set up. These are the activities which the bike lovers can’t miss during 2 – 5 October 2014 from 10.00 – 21.00 hrs. at Hall 3-4, Impact Muang Thong Thani.
Ms. Bussaya Prakobthong, General Manager of N.C.C. Exhibition Organizer Company limited (NEO), the Exhibition Organizer of the 4th International Bangkok Bike 2014 cited that the company aimed to upgrade the exhibition to be the tradeshow which has clear objectives to enlarge the group of partners all over the country and oversea. Importantly, the 4th Exhibition for the bike lovers in October emphasized on the innovation for 2015 of biking business in full scale of every brand for the first time in Asian Region after the formal opening ceremony of EUROBIKE 2014 at the end of August. In addition, we will open the B2B formal negotiation or the negotiation between the entrepreneurs from overseas and the business owners in Thailand and B2C or the negotiation between local bicycles business owners by seeking the new distributors to start new biking business including SME concerned.
In this event, the company spent the total budget of 15 million Baht to increase the exhibition area from 5000 sq.m. to 7000 sq.m. in order to serve more audiences and to upgrade to be the International Bangkok Bike 2014”. This is to reflect the great image of the international standard exhibition with the business owners to display and sell products and services over 300 booths divided into various zones as follows:
- Ready made bike : enjoy meeting with ready made bike from importers and distributors of over 20 top brands including Hi-end folding bikes and electric bikes such as LA Bicyles Company Limited(Thailand) , the manufacturer and exporter of LA and Infinite, World Bike Company Limited , the licensed importer and distributor of SRAM and Giant Bike, Bike Zone , the importer and licensed distributor of Cervelo bike and Ceepo, K S Cycle Company Limited(Thailand) importer and licensed distributor of ASSOS outfit and Scott bike, NESCO Group Company Limited, importer and licensed distributor of folding bike ORI, Asia Bike Company Limited, importer and licensed distributor of BMC Bike, MASI and RIDLEY Bike, Cycle Sport Company Limited importer and licensed distributor of Merida Bike, V T Ventex Limited Partnership, License owner and exporter of PANTHER bike, Raja Cycle Company Limited, License owner and exporter of OPTIMA BIKE and MEADOW Bike, and Goldball Bike Company Limited License owner and exporter of GOGOBIKE. They all guaranteed that they will present the latest model bikes for 2015 and innovation for the audiences to have a closer look at these in this Exhibition.
- Clothes and accessories Zone: Full collection of the outfit for Cyclists, fashion clothes and various styles of clothes.
- Spare parts Zone, apparel or gadgets: to increase the capacity, safety and amusement for biking.
- Biking Tourism Zone: the concept of We Love Biking is sponsored by TAT to open newinteresting routes. Hotels, resorts and tour agencies also join in.
Whereas, the exhibition will lead to B2B and B2C negotiation to pair up the business partner promoted by N.C.C. Lately, N.C.C can make 30 appointments for business owners. The company is in light of enlarging the channels to the oversea market to prepare for AEC in 2015 where Thailand can have a lot more of business growth.
The can’t miss activities and interesting events are highlighted such as Exclusive Bike Parking where the cyclists can park the bikes safely. The auction of 4 popular brands roadbikes, one brand each day starting from 9,999.00 Baht and some part of it will be shared to the organization who build up the bike societies. The Indoor Bike Park or test drive park is arranged for the cyclists to test their skill and capacity to control the bikes. Then, after the exhibition is over, the organizer will join with Big C supercenter to do the activities for society as a CSR Project. The Indoor Park for biking skill test will be installed and offered to the Rama 8 Community for the benefits of the cyclists as well.
“The 4th International Bangkok Bike 2014 targeted at 300 booths and 150,000 audiences through the 4 days of the exhibition. It is estimated that the cash flow will be not less than 140 million Baht. This is the factor to motivate the overall cycling business of the country to sustainably grow throughout the year.”
Mrs.Pataraporn Sithivanich, Executive Director Product Promotion Department, TAT as the sponsor of the last 4 exhibitions mentioned that the trend of biking in Thailand is increasing and tends to grow continually both for health and commuting including biking tour. Since, this year, TAT’s strategic plan for marketing according to the Government policy is to publicize and promote the Thai lifestyle tours worldwide under the campaign “ DISCOVER THAINESS 2015” to motivate the tourists from all over the world to come and search for Thainess by grouping the products to match with 7 colors under the concept of “Rainbow of Happiness” linking the tourists to the Thai lifestyle. Biking Tour is one of the products in this campaign. That is Feel Energy in Blue Color which includes diving, Thai Boxing and golf.
Recently, the Tourism Authorities of Thailand promoted N.C.C or NEO to organize BANKOK BIKE continuously for 3 times and the last time was greatly successful as there were more than 100,000 audiences participated in the activities “So far So Green – By Two Wheels with Green Heart” within 4 days.
This time, TAT emphasized on building up more cycling routes from the last time after testing the two new products which are ready for Thai and foreign tourists such as:
1. Biking Tour Bang Phlub : Coconut Pancake for the monks which Is the short trip from Bangkok to Samutsongkhram Province. The cyclists can take one day trip or overnight trip to experience the authentic Thai lifestyle in the community such as the ancient flour grinding to make coconut pancake and offer it to the monks, Sow making in Phya Sow community, wooden craft made of fruit charcoal, Chula kite making and coconut sugar making. Moreover, the cyclists can enjoy biking through the fruit orchards.
2. Trip to watch lifestyle in Banna Ton Chan, Srisatchanalai District, Sukhothai Province is a 2 day and one night trip. Experience the silk weaving, mudding cloth, wooden craft Ta Wong intellectual, wooden furniture making, cooking activities and local activities – cycling through the fruit orchards.
As a result, the 4th International Bangkok Bike 2014, TAT includes the 2 routes in the formal marketing and promotion as a part of the project We Love Bicycle which is organized by N.C.C. in order to get the hotels , resorts and sightseeing places together to welcome the Thai and foreign cycling tourists in this exhibition.
“TAT aimed to increase the number of local cycling tourists from 260,000 to 320,000, and 15% of foreign cycling tourist from this co-sponsorship of this exhibition which will result in the market value of cycling tour to grow more than 1,200 million Baht.”
Ms. Jantana Tiyawatcharapong, Marketing Director of LA Bicycle (Thailand) Company Limited one of the partners who always co-sponsors the event all the time said that LA Bicycles as the biggest manufacturer, importer and exporter of the bicycles in Thailand has participated in the biking tours event or Bangkok Bike since the first exhibition until the 4th time. We imported many of the latest models of bicycles which just have been inaugurated in France and we believe that the cyclists will be impressive. Furthermore, LA Bicycles will display variety of LA E-Ride In this exhibition as well.
“The biking trend has been increasing because of the environment campaign which is widely promoted worldwide especially E-Bike has become more popular since 1998. It is estimated that in 2010, there would be 120 millions E-Bikes only in Thailand and China. It is also found that E-Bike is drastically increasing in India where there are more than 1 billion populations. In U.S.A., Netherland and Switzerland also found that E-Bike marketing is expanding rapidly even though the price is more expensivethan normal bike. The E-Bike admirers emphasized on the quality and do not mind paying more for E-Bike which is friendly to environment and it enhances the better city environment. Comparing to other commuting, the study of the impact found that E-Bike is 18 times more efficient in energy consumption than Sport Utility Vehicle –SUV, 13 times of Sedan, 6 times of Rail Transit. The popularity of electric vehicles in western Europe has been increasing constantly and it is estimated that in 2016, there would be more than 2,000,000 electric vehicles used by the people in western Europe. This trend is expanding into Asia and our market very soon. LA Bicycles is ready for this market.
Mr. Voradej Krityakiarana, Senior Manager of Public Activities of Big C Supercenter (Public) Company Limited, a sponsor of the exhibition mentioned that “The main reason that Big C participated in the 4th International Bangkok Bike 2014 is that Big C is a Thai retailer company which stands side by side with Thai society for over 20 years. Big C staffs are proud and commit to the principles of supporting Thai society through 4 policies of society development such as
1. To promote education 2. Community development 3. Promote good health and 4. Conserve the environment.
It can be seen that biking not only improve the health of the cyclists, but it also saves a lot of money , gas and environment because bicycles do not need any kinds of engines which emit pollution into the air. The environment conservation is considered the main policy of BIG C. Apart from the environment preservation, biking can bring up good mental health as it leads us to new societies which are warm and friendly. Everybody can be friends very fast because of the common interest. They will help each other solve the problems. The study from Harvard University found that the people without friends and social activities are risky to get sick more than the smokers and the people who are sick with obesity. All the benefits of biking are concerning and in line with the BIG C’s policy.
Consequently, Big C participated in the activities organized in the 4th International ok Bike 2014 by sponsored Big C Biking Park for everyone who needs to test the biking skills on different types of road. Besides, Big C followed the sufficient economy policy of HM. the King in term of using natural resources to the utmost benefits. After the exhibition is over, Big C together with N.C.C as the organizer of the exhibition and Biking for Health Society of Thailand will offering the Big C Biking Park to the Bangkok Metropolitan City by installing it at Rama 8 National Park where the interested group can test their biking skills. Big C highly hopes that Big C Biking Park will be one of the motivations for more biking lovers to use it for real life or recreation in the future.” Today Big C has 483 branches all over the country , 124 of which are Hyper mart, 38 markets, 3 Jumbo and 318 Mini Big C
Moreover, the 4th International Bangkok Bike gets good co-operation from partners from many sectors such as government sector like TAT to publicize the biking routes and the Thai Biking for Health Society who organized the of walking and biking campaign through the I Bike I Walk Project. Private sector like K Bank and BAY supported the facilities and motivated the shopping in the exhibition.
The can’t miss activities are the 10 giant biking businesses who will inaugurate the 2015 new products including the searching for new business partners in B2B system in this exhibition.
The 4th International Bangkok Bike 2014 or Bicycle Exhibition for cycling lovers, the outstanding event which the cyclists can’t miss will be held during 2-5 October , 2014 at Hall 3 - 4, Impact Muang Thong Thani. Please find more details at phone numbers 02-2034232-5 or follow up the information about the event at www.internationalbangkokbike.com and facebook: www.facebook/BKBEXPO