BSN(R) (Bio-Engineered Supplements and Nutrition) announced today that it has partnered with UFC champ Conor "The Notorious" McGregor to further fuel his training, recovery, and performance. Recognized globally for its series of category firsts and leading-edge products such as N.O.-XPLODE(R), SYNTHA-6(R), and AMINOX(R), BSN(R) partnering with McGregor underscores the brand's commitment to help athletes push their performance to the next level.
"Conor is the human embodiment of all that BSN(R) stands for, both inside and outside of the Octagon," said Kent Cunningham, VP, Global Marketing for BSN(R). "In Conor, we are witnessing an athlete who pushes himself and his sport past previous limits; BSN(R) continues to do the same with sports nutrition."
The BSN(R)/McGregor partnership is particularly noteworthy given McGregor's upcoming fight against Jose Aldo in the main event of Ultimate Fighting Championship 194 in Las Vegas on December 12th. "I'm going in with a supreme confidence that my opponent cannot take my power or decipher my movements," said McGregor. "I will go in, press forward and use my movement to freeze him."
For McGregor, the UFC Featherweight champion, partnering with BSN(R) is a reflection of his commitment to continuous improvement. "I take my nutrition very, very seriously. You can't cut corners in this game. You must align yourself with the best in each field, and that is what I have done. BSN(R) is leading the way in nutrition and supplementation," said McGregor. "They are breaking barriers in their field and I am breaking barriers in my field. It's a partnership."
Like McGregor, BSN(R) believes in not only setting the bar, but constantly raising it. "Neither Conor nor BSN are satisfied with just dominating our chosen fields; we seek to redefine them," said Cunningham.
Added McGregor: "I have been told I can't my whole life. I simply tell them I can. That pushes me on and motivates me to finish first."
VIDEO LINK:
https://www.youtube.com/watch?v=7XeitKoA_dI&feature=youtu.be
CAPTION:
UFC World Champion Conor McGregor Partners with Global Supplement Leader BSN(R)
About BSN(R)
Bio-Engineered Supplements and Nutrition, Inc. (BSN(R)) was founded in 2001 and since then has become a global leader in sports nutrition. BSN(R) products are shipped to over 40,000 retail outlets in the United States and distributed in over 90 countries worldwide. Relentless dedication to creating dynamic, cutting edge and result producing products has yielded more than 35 sports nutrition awards over the course of the last six years. BSN(R) products are formulated and manufactured under stringent requirements that ensure safety, quality, and potency.
About Conor "The Notorious" McGregor
A force both inside and outside the Octagon, BSN(R) athlete Conor "The Notorious" McGregor is an Irish-born MMA fighter and current UFC Featherweight Champion. At age 19, McGregor made his professional MMA debut, defeating his opponent by second round TKO. Shortly thereafter, McGregor started an undefeated streak of 14 wins; twelve by knockout, nine the first round, one in a record-setting four seconds. The UFC took notice, signing McGregor to a multi-fight contract and making him only the second fighter from the Republic of Ireland to ever compete in the UFC. Dominant victories, numerous awards, and a UFC title soon followed.
Contacts:
BSN
Julie Kreiter | Third Street
e: [email protected] | w: takethirdstreet.com | c: 312.504.8014
Conor McGregor
Ryan Buescher | Paradigm Sports Management, LLC
e: [email protected] | w: ParadigmSM.com | t: @TheRealBuescher
c: 720.338.8438 | o: 949.743.2220 ext. 107 | f: 949.382.1409
Zach Pavkov | Paradigm Sports Management, LLC
e: [email protected] | w: ParadigmSM.com | t: @ZacharyPavkov
c: 239.293.4542