According to WearYouWant, in the last six months, underwear purchases by men on their online shopping platform have increased by 22%, with the first half of April seeing record highs. With 56% of underwear sales to men in Bangkok who seem to know exactly what women in Thailand want!
It could be the summer sun turning up the heat on underwear purchases by men or perhaps the Thai New Year Songkran festival spirit has meant more men showering women with gifts. With a few clicks, shy men can easily shop for lingerie online for their loved one.
Of course, WearYouWant stocks much more than lingerie, retailing over 17,000 different fashion and beauty items, including shoes, dresses and men's clothing too.
Julien Chalte, Co-Founder & Co-CEO of WearYouWant.com welcomes the sales, even if they are a little unexpected. "On WearYouWant, it's always been women who have bought their own underwear traditionally, so it is surprising to see that in 2016, that trend is shifting. Perhaps it is that more men are in touch with their feminine side and keen on using women's underwear," he adds with a smile, "or maybe it is just more men are shopping online for underwear as presents for women."
It is not just men who like their loved ones to be well-dressed when they are undressed either. Women in Thailand also enjoy shopping for boxer shorts and briefs for their male partners too. Some 19% of all men's underwear bought online at WearYouWant in February 2016 was purchased by female customers.