ASEAN Seeks Consultant to Create Tourism Marketing Strategy 2017-2020

General Press Releases Tuesday August 2, 2016 11:55
Bangkok--2 Aug--ScottAsia Communications
The Association of Southeast Asian Nations (ASEAN) is calling for bids from experienced consultants to create the ASEAN Tourism Marketing Strategy 2017-2020.
An overall budget of US$30,000 will be assigned. The deadline for the submission of proposals is 19 August 2016, with the service agreement being signed by 9 September.
The presentation and adoption of the final version of the marketing strategy is scheduled to take place mid 2017 in front of ASEAN Head of National Tourism Organizations in Viet Nam.

The tourism marketing strategy will follow on from the Visit ASEAN@50: Golden Celebration campaign that will be rolled out in 2017 to mark 50 years of ASEAN. The tourism marketing strategy will also sit within the framework of the already adopted ASEAN Tourism Strategic Plan 2016-2025.

The scope of work for the marketing plan includes a market research program that will analyse ASEAN's current market positioning and confirm likely future patterns and trends in visiting the region.

Specific deliverables of the marketing plan include a competitive analysis of tourism in ASEAN; vision, objectives, goals and targets; market research findings on aspects such as purpose of trip and length of stay; branding, logo and tagline; action plans; budget requirements and resourcing; monitoring and evaluation; an implementation timetable, and more.

"ASEAN is looking forward to hearing from highly experienced consultants with a proven track record in preparing tourism marketing plans," said Mr Tran Phu Cuong, the Acting Director General, Vietnam National Administration of Tourism, and coordinator of the bids for the marketing strategy. "The consultant will be experienced in working across multi-cultural settings, and be willing to think and act creatively and strategically, and produce innovative tourism solutions."

The full terms of reference for bidding for the ASEAN Tourism Marketing Strategy 2017-2020 are available at http://www.aseantourism.travel/pdf/TOR%20Consultant%20ATMS%202017-2020.pdf.
Interested consultancies must submit a letter of interest and a proposal to the ASEAN Secretariat at eddy@asean.org and cc the ASEAN Tourism Marketing Coordinator at atmcwg@gmail.com by 19 August 2016.

Latest Press Release

Indulge in the legendary taste of rice dumpling in original Hong Kong style at Hong Kong Fisherman

Hong Kong Fisherman, a Hong Kong-style Chinese restaurant that has been open for more than 16 years, presents the legendary deliciousness of "rice dumpling" to celebrate the Dragon Boat festival, an important festival of Chinese people for enhancing the...

Photo Release: Education Support

Mr. Jirote Na Nakorn, Managing Director of SGS (Thailand) Co., Ltd., a leading inspection, verification, testing and certification company, recently presented 93 education funds, worth 421,000 baht for company staff's children at the SGS Head Office. The...

มกอช. ร่วมประชุม The Netherlands Thailand Roundtable Meeting 2019

ดร.จูอะดี พงศ์มณีรัตน์ เลขาธิการสำนักงานมาตรฐานสินค้าเกษตรและอาหารแห่งชาติ (มกอช.) ร่วมประชุม "Future Challenge of Sustainable Livestock Value Chain in Global Context; The Netherlands – Thailand Roundtable Meeting 2019"...

PEACH Receives Prestigious Thailand Mice Venue Standard Recognition

Pattaya Exhibition And Convention Hall (PEACH) was recently awarded the prestigious MICE Venue Standard Certificate issued by the Thailand Convention and Exhibition Bureau (TCEB). Situated in an unbeatable location with cutting edge meeting facilities,...

Boots Launches The Biggest Sale of The Year, The Incredible SALE With a Variety of Items on Sale to Supercharge and Excite Shopaholics with Cant Miss Mega Discounts

Boots Thailand, a leading international pharmacy-led health and beauty retailer, is launching their massive special sale campaign of the year – "The Incredible SALE Incredible SALE" – the very first time that Boots is offering a mega sales...

Related Topics