Haier Maintains No.1 Ranking with Innovative Strategies Linking Consumers with the Production Process from the First Step

General Press Releases Monday November 14, 2016 12:26
Bangkok--14 Nov--Chai PR

Haier continues to maintain its position as the world's number one major appliances brand, built on a history of 32 years of transformation from a Chinese brand to a truly global brand. The company has adapted its business model to the Internet age by linking its consumers so that they have become designers and are able to directly take part in the R&D and manufacturing processes.

Mr. Du Jingguo, CEO of Haier Asia revealed that Haier is the largest Chinese home appliance brand. Established in 1984 with headquarters located in Qingdao, Haier is set to celebrate its 32nd anniversary. Haier brings an inspired living experience to consumers in over 100 countries worldwide, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015.

"With dynamic business strategies, Haier has rapidly developed its global competitiveness throughout its purchasing network, production, sales and services. Today Haier has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. It also has production bases on every continent in such countries as China, the US, Italy, Russia, Pakistan, Indonesia, Vietnam, Japan, India and Thailand. In 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category."

"According to data released by Euromonitor International, an independent and leading global provider of business intelligence on industries, countries, companies and consumers, Haier has been named the number one major appliances brand in the world for 7 consecutive years and attained a 9.8% market share of global retail volumes in 2015," said Mr. Du Jingguo.

Mr. Du Jingguo also stated that a transformation in the global major appliances market was being witnessed, with consumers increasingly using Internet platforms to call for individualized product requirements. Outdated and closed industrial manufacturing systems are today unable to satisfy these bespoke demands of individual customers. Companies therefore need to be able to listen and react to consumers' changing needs in order to stand out in the market. In spite of weak growth in the global home appliances market, Haier was able to succeed and maintain its recognized position as the world's leading home appliances manufacturer largely owing to its ability and desire to adapt its business model to the Internet age and the shifting demands of connected consumers. Online factories are one such example. They are a model of manufacturing developed by Haier in line with future visions as set out in Industry 4.0. Haier has already launched a number of these online factories, including a refrigerator factory in Shenyang, an air conditioner factory in Zhengzhou and an electrical appliance factory in Foshan. By linking their consumers to factories and suppliers, Haier's consumers have become designers and are able to directly take part in the R&D and manufacturing processes of new products. This is in line with the company's aspiration to make the world both their R&D Department and their Human Resources Department.


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