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With this, BARC India is seeking to build a small pool of approved consultancy companies, which will allow subscribers to choose their supplier and also help mitigate against potential conflicts of interest when dealing with potentially competing clients. Interested parties can mail their expression of interest to [email protected] and finally submit proposals for providing TV Viewership related consultancy services to BARC India subscribers.
While BARC India data will continue to be delivered directly to subscribers via the BARC India Media Workstation (BMW) analysis system, consultancy companies will be able to analyze this data using their own systems to generate consultancy outputs. However, these systems cannot be made available to subscribers as an alternative to BMW system.
"BARC India being a joint industry company of broadcasters, media agencies and advertisers needs to remain independent and objective and hence cannot provide consultancy service to subscribers. However, after building a strong television audience measurement system in the country, we have now decided to grant licenses to select consultancy companies to provide analysis to our subscribers who are in need of professional consultancy service to effectively utilize and strategise with BARC India data," said Partho Dasgupta, CEO, BARC India.
For further queries, please contact:
Mr. Partho Dasgupta
CEO, BARC India
+91-2249226611
Ms. Seema Singh
Sr. Manager - PR & Communications
+91-9702333354
Source: Broadcast Audience Research Council India