The strong support from Thailand Convention and Exhibition Bureau helps to grow the reputation of the Regatta and promote Phuket as the MICE hub of ASEAN, in line with Phuket's policy to make this province a 'World Sports Paradise.' Through these efforts, Phuket will continue to bolster its strengths in attracting notable sporting events such as golf, tennis and beach volleyball.
Puripan Bunnag, Director - Domestic MICE - Department of Thailand Convention and Exhibition Bureau or TCEB, said, "It is really part of our core mission to elevate the MICE industry of the Andaman Cluster to a world-standard level. We already benefit from having great hotels and resorts, function centers and transport infrastructure; plus of course Thailand's strategic geographical location in ASEAN. The organization has recognized the potential of the Phuket King's Cup Regatta to align with its 5-Year Master Plan which aims to promote Phuket as a regional hub for corporate and organizational tourism."