Nexen Tire and Manchester City Extend Partnership First Ever Official Sleeve Partner in EPL

General Press Releases Monday March 20, 2017 08:26
MANCHESTER, England and SEOUL, South Korea--20 Mar--PRNewswire/InfoQuest
  • Nexen Tire signs multi-year renewal of strategic partnership with Manchester City
  • New partnership includes double-winning Manchester City Women's Team
  • Nexen Tire grows its strategic platform for bold global brand marketing campaigns

Leading English Premier League Club, Manchester City has become the first EPL Club to announce an Official Sleeve Partner. Existing Club partner, Korean tire giant, Nexen Tire, has renewed its partnership with the Club and becomes the first brand to take advantage of the exciting new asset, which kicks in from the start of the 2017/18 Premier League campaign. The Nexen Tire logo will appear on the sleeve of the Manchester City playing shirt for all Premier League games.

The partnership has also been extended to include Women's Super League and League Cup winners, Manchester City Women.

Nexen Tire has focused on establishing various marketing platforms in recent years as it expands its global presence. Through this partnership expansion, Nexen Tire will fully utilise all its upgraded partnership assets and rights to expand its global business and brand.

The partnership, celebrated at a signing ceremony at the City Football Academy in Manchester City was attended by Nexen and City executives, alongside the Club's manager, Pep Guardiola with City stars Gabriel Jesus, ?lkay Gundogan and Jill Scott.

Through the partnership, Nexen Tire will continue to be a significant presence at all Manchester City Premier League and domestic cup matches, helping the Korean brand to grow its visibility and presence across the world.

Nexen Tire originally partnered with the Club in August 2015 and in that time, has created several memorable activations and pieces of content, including football challenges with first team players Raheem Sterling, Kelechi Iheanacho and Nolito.

"As a Korean company, we consider it an honour to announce the first EPL Club sleeve branding partnership for one of the world's greatest football clubs, Manchester City, introducing the Nexen Tire brand to football fans worldwide," said Travis Kang, CEO of Nexen Tire. "Utilising Manchester City and Nexen Tire's partnership as a key strategic marketing platform, Nexen Tire expects to increase the value of its business as a global company. At Nexen Tire, our world-class products continue to make inroads with customers around the world."

Ferran Soriano, Chief Executive of Manchester City, added, "We are delighted to continue our successful partnership with Nexen Tire. At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans. We are especially pleased to be the first Premier League Club to secure an Official Sleeve Partner. Nexen is an exciting and growing brand and we are extremely happy both to have extended and grown our relationship."

Currently, Nexen Tire is implementing various sports marketing activities to strengthen brand awareness as well as showcasing performance-driven technology worldwide.
Source: Nexen Tire and Manchester City Football Club

Latest Press Release

Nord Anglia Education Students Take Over the United Nations for World Children#s Day

Nord Anglia Education students around the world have come together to raise awareness of children's rights and the Sustainable Development Goals by addressing some of the most pressing questions facing the planet. World Children's Day promotes the...

China#s Top University Unleashes Innovation Vitality by Going International

On October 21, 2017, Zhejiang University International Campus was officially open. About one year ago, Professor Philip T. Krein, a fellow of the American Academy of Engineering, came to Zhejiang University (ZJU) in China. In this university with the...

16th ANNIVERSARY OF HARD ROCK HOTEL PATTAYA

November 15, 2017, Hard Rock Hotel Pattaya celebrated an exceptional sixteenth-year presence in Pattaya city and mark this exciting milestone with a merit–making ceremony. Mr. Jorge Carlos Smith, General Manager of Hard Rock Hotel Pattaya, presided...

PTT Seeding the Future ASEAN Camp 2017 Creating a youth networking in ASEAN

An ongoing campaign that has been continue for 3 consecutive years to encourage potential youth with creative mindset by providing an opportunity to learn about difference cultures in order to form an ASEAN youth network which leads towards a sustainable...

#Massimo Listri : Interni Italiani: Prospettive photographic exhibition

As part of the Italian festival in Thailand, Italian Embassy in Thailand under strong support of River City Bangkok, is proud to announce the organizing of Massimo Listri's stunning photographic exhibition, taking '""Interni Italiani: Prospettive' as its...

Related Topics