Envirosell pointed that Retail Trend in 2017 will break new ground in shelf space to air space, transform physical location to digital location, and sell for needs not just the product anywhere, anytime, with anytool and anything

General Press Releases Friday March 31, 2017 14:44
Bangkok--31 Mar--Index Creative Village

Envirosell (Thailand) indicated that "Retail Trend" in 2017 must lift up mindsets when physical location strategy is not an advantage and when an immense shelf space does not meet the need of the consumers, whose demands are indefinite on shelf products placed on sale anymore. The new era retail must break new ground on physical space constraints with the idea of selling for consumers' wishes on an air space platform which will enable them to purchase any kinds of products in the world whenever, wherever and however they want as long as the purchase happens.

Ms. Sarinporn Jivanun, Managing Director, Envirosell Thailand Co. Ltd., a subsidiary of Index Creative Village Public Company Limited, the leader in creative thinking in the ASEAN region revealed that, "From the circumstances of many retail shops in the United States, New York whose economy is on 20th place in world ranking with more than 900,000 workers who work in more than 77,000 retail stores and is the center of more than 80 major companies' headquarters as well as being the city of tourist attraction from all over the world with over 60 million visitors per year, it will sooner or later become an unstable alarm of the world's retail industry. The changes in consumer behavior in purchasing goods and service usage are over the limitation of time, places, patterns and buying means, especially when the Millennium Group is growing and expanding all over the world, plays an important role to our society in business and has the potential to continually increase expenditures, the Baby Boomer Group is decreasing its proportion."

Ms. Sarinporn Jivanun added that, "Consumer Behavior that has altered outstandingly can be divided into 3 main characteristics which are
1.Consumer Behavior with Unlimited Demands

Buyers do not only wish for shelf products, but also products that do not exist in their countries. For example, a demand on milk produced in Australia (Consumer Demand is more globalization), but stores do not have it, hence it does not serve the needs of the customers.

2.Shopping Behavior that has advanced
For example, instead of buying clothes hung in stores, buyers choose to 'click' and be able to perfectly match their clothes, bags, and shoes from different sources at the same time.

3.Timing Behavior that does not focus on shopping after working hours nor while the department stores are open (According to a research, it is discovered that 43% of American people shop from their beds and 23% shop from their working desks.) So, it can be said that location is no the strength for retail stores anymore, instead prices become the essential part."

These changes have pushed many retailers to approach the Omnichannel platform. The idea of Omnichannel is not about how we sell nor where we sell the products, but when the consumers want to buy, where to buy with whichever method, just make sure that the purchase happens. However, this is not a full air space platform because the customers cannot order the product format nor buy from anywhere in the world just yet. Nevertheless, using an Omnichannel is definitely better than not using at all since 59% of retail shops in America say that Omnichannel generates better revenue for the business. On top of that, it helps create a customer engagement to 90% whereas a retail shop without the Omnichannel platform can only create a customer engagement to 33%. If a retail shop approaches the full air space platform which means transforming from a seller to a middleman in order to fulfill the consumer needs in every form without physical product place and access limitations. It is assured that business will survive for a long time since being able to respond to the customers from anywhere at any time (air space) gives better opportunity than shelf space that is difficult to access owing to the distance and time.

The survived retailer is not a direct retailing competitor, but Amazon which is a successful model of the air space platform because there is no limitation to provide any customers' requirements. Prime Air, a latest service, which delivers products by drones within a few hours, including self-service lockers for customers to pick up their parcels at important spots around town any time they would like, they do not have to wait until the next day. Thus, an important competitor for a retail shop is not physical place but flexible high-tech service without a fixed cost asset and may not be in retail circle any longer.


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