Research Now and Rakuten AIP Agree to Data Partnership in Asia

General Press Releases Wednesday December 6, 2017 16:20
PLANO, Texas and TOKYO--6 Dec--PRNewswire/InfoQuest
  • Covers mutual use of panel data and expansion of solutions across multiple markets

Research Now, the global leader in digital market research data, and Rakuten AIP, the leader in online market research data in Asia, have entered into a strategic alliance that enables mutual access to each other's panel data and the development of digital research products and service. The agreement brings together Research Now's global reach and Rakuten AIP's recognized strength in twelve Asian countries: Japan, China, India, South Korea, Taiwan, Thailand, Indonesia, Hong Kong, Singapore, Malaysia, Vietnam and Philippines.

The partnership expands the geographic and regional reach of each company's extensive databases of consumers for country-market and multi-country surveys. Clients will benefit from the ability to access data and buy sample from both Research Now's more than 11 million consumer and business panelists worldwide, which are supported by rigorous quality methodology for panel data management, and Rakuten AIP's industry leading panel and data assets, which include the largest online research panel available across the Asian markets and unique access to the Rakuten group's reach of over 1 billion consumers worldwide.

The companies will work together to explore the development of new digital measurement solutions for Rakuten AIP's panel database, based on Research Now's existing advertising measurement and audience validation solutions.

These solutions arm clients with measurement and validation powered by first-party data from verified individuals. Marketers and their agencies use Research Now digital solutions to track the performance of their media investments, optimize advertising campaigns, and ensure the delivery of communications to target audiences.

Gary S. Laben, CEO of Research Now, says, "This unique partnership will advance the ability of marketers and market researchers to reach more effectively the consumers with whom they wish to engage, in a significant global market. It will also benefit consumers by connecting them with brands and communications that are most relevant for them."

Atsushi Tamura, Chairman and Representative Director of Rakuten AIP, commented, "The decision of both companies to work closely in this partnership confirms each of our positions as leaders in our respective fields. Our combined unique strengths allow us to offer many clients an outstanding online proprietary panel resource and solutions."

About Research Now

Research Now Group, Inc., is the global leader in digital research data for better insights and business decisions. Founded in 1999, the company was a pioneer in originating online data sampling and created the first B2B panel. The company provides world-class research data solutions that enable better decisions and better results for its 3,000 market research, consulting, media, and corporate clients through access to over 11 million deeply-profiled business professionals and consumers in more than 40 countries. Research Now operates globally with locations in the Americas, Europe, the Middle East, and Asia-Pacific, and is recognised as the quality, scale, and customer satisfaction leader in the market research industry. For more information, please go to www.researchnow.com .

About Rakuten AIP

Over the last two decades Rakuten AIP has been at the forefront of consumer market research data collection in the Asian region. Rakuten AIP's online panels have been developed throughout 12 major Asian countries and regions, all of which are managed by dedicated local support teams and meet the highest standard of the industry. The team at Rakuten AIP offers 24-hour coverage from 10 worldwide locations, providing exceptional service for our over 400 clients across the globe. Please visit www.aip-global.com for more information.

About Rakuten

Rakuten, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1 billion members around the world. Since 2012, Rakuten has ranked in the top 30 of Forbes Magazine's annual "World's Most Innovative Companies" list. The Rakuten Group has over 14,000 employees, and operations in 29 countries and regions. For more information visit https://global.rakuten.com/corp/ .

Logo - https://mma.prnewswire.com/media/614805/Research_Now_Logo.jpg
Logo - https://mma.prnewswire.com/media/614808/Rakuten_AIP_Research_Now_Logo.jpg
Logo - https://mma.prnewswire.com/media/614807/Rakuten_Research_Research_Now_Logo.jpg

Latest Press Release

Nearly 1,500 Professionals from Over 60 Countries Attend the XXXVII World Nut and Dried Fruit Congress in Seville, Spain

- The largest international event in the nut and dried fruit industry breaks its attendance record with just under 1,500 participants from more than 60 countries - The industry forecasts promising nut and dried fruit production volumes for the 2018/2019...

Celebrating the love of France at Voila! restaurant

Voila! restaurant at the Sofitel Bangkok Sukhumvit hotel is celebrating France's national day on 14 July with a month-long promotion featuring some of the nation's most popular dishes. Known throughout the world as Bastille Day or la Fete nationale, 14...

TWO MICHELIN STARRED GUEST CHEF MOK KIT KEUNG AT SHANGRI-LA HOTELS SHANG PALACE

From Shang Palace in Singapore to Shang Palace in Bangkok, our two Michelin Starred guest chef Mok Kit Keung will showcase his talented culinary skills for an unforgettable dining experience at Shangri-La Hotel, Bangkok from 6 to 12 June 2018. With over...

Asian Beach Polo Championship 2018

Asian Beach Polo Championship 2018, the one and only great charity beach polo in Asia Proceeds from the event go to Nabha Foundation under the initiative of HRH Princess Bhajarakitiyabha to support the under privileges to live in social harmony The 9th...

Jetts 24 Hour Fitness introduces exciting new class SHBAM to shake up your workout routine Here is where you can hit the gym and sizzle the dance floor all at once

Jetts 24 Hour Fitness, a global 24-hour fitness group which has just celebrated their first-ever grand opening of 4 new clubs in Bangkok on the same day back in March, is introducing a new group exercise class called "SH'BAM". An up-and-coming physical...

Related Topics