Foremost remains the most loved dairy brand with Thai Consumers winning 3 prestigious awards in branding excellence

General Press Releases Wednesday May 9, 2018 10:02
Bangkok--9 May--Verve
To show its appreciation for the support that Thai consumers have given over the years, the brand reaffirmed its commitment to deliver high quality dairy nutrition for the optimum health of Thai families.

Foremost, the dairy brand living by Thai consumers' side for more than 60 years from FrieslandCampina (Thailand) PCL, has bagged three prestigious awards in branding excellence: 'Superbrands Thailand 2017', 'Thailand's Most Admired Brand 2018' and 'No.1 Brand Thailand Awards 2017-2018'. The awards underscore the high awareness, high affinity and high usage achieved by Foremost year after year. In appreciation of the strong support from Thai consumers, Foremost also reaffirms its commitment to deliver high quality dairy nutrition for the optimum health of Thai families.

Ms. Pimjan Vimuktanonda, Marketing Director of FrieslandCampina (Thailand) PCL., said, "Foremost is the brand of ready-to-drink UHT milk that has resided with Thai families for more than 60 years with a commitment to meet the dairy nutrition needs of consumers in every age range, bringing Thai families a fully healthy and strong life. We currently offer an extensive range of dairy products with UHT milk as our biggest category comprising plain 100% cow milk, choices of flavoured milk that are highly popular among grown-ups, Foremost Omega milk for kids, and Foremost Yummy. Other categories are pasteurized milk and yoghurt drinks, both in cup and carton packaging. Foremost is therefore the most trusted and consumer's favourite brand, evident from 30% market share held by the brand, with average growth of 3 up to 5% year on year. The recognition from wins in numerous award programmes is affirmation of its achievements."

Most recently, Foremost was awarded 'Superbrands Thailand 2017' status by Superbrands Thailand, a highly-respected independent arbiter of branding excellence that measures brand values across brand quality, brand affinity and brand personality. Foremost has been honoured with the Superbrands Thailand status for three years in a row. It also won 'Thailand's Most Admired Brand 2018' award from BrandAge, based on a consumer survey of more than 1,600 respondents to evaluate brands' popularity, reputation, and various aspects of consumers' brand perception ranging from quality, innovation leadership, and sales and/or after-sales services through to corporate social responsibility. Additionally, Foremost was recognised with a 'No. 1 Brand Thailand 2017-2018 Award' in the report published by Marketeer based on market research that recruited more than 4,000 consumers nationwide to study their attitudes of usage towards 1,000 brands across 100 product categories in Thailand.

"The three awards won by Foremost reflect favorable feedback of consumers nationwide in terms of brand awareness, satisfaction of useage and trust in the quality, reaffirming the brand reputation and integrity among Thai consumers," Ms. Pimjan commented. "On behalf of Foremost, we highly appreciate the overwhelming trust from the consumers. As the Thai dairy brand under Netherlands' standards that has resided with Thai families for more than 60 years, Foremost will continue to thrive alongside Thai people with our commitment to make quality dairy nutrition available at affordable prices.

For its business direction this year, Foremost will continue to deliver high quality dairy nutrition to consumers through quality control and by optimizing its product development to even better meet market demands. Foremost highly prioritizes its supply chain management right from the uppermost stream, having provided active support and played a key role to boost the quality standards of Thai dairy farmers, cooperatives and raw milk reception centers for a long time. Meanwhile, consumer awareness of the brand will be built continuously and efficiently. Last year, in addition to TV ads, Foremost increased its emphasis on digital communication as the media channels to connect with its target audiences in all age brackets. This development will continue alongside the brand's marketing activities, co-promotions with partners and social contribution activities. At Foremost, communication is not only about product awareness: but also extends to consumers' nutrition education for better health and well-being of the people.

"The Thai market for ready-to-drink milk is currently valued at 30 billion baht. Of this, Foremost has a market share of 30%. Foremost is targeting growth of + 5% up in 2018 despite our projection that the market size will remain more or less unchanged this year," Ms. Pimjan suggested.

For news updates from Foremost, go to www.foremostforlife.com and www.facebook.com/ForemostMomTalk.
About 'Superbrands Thailand'

'Superbrands Thailand' status is awarded in recognition of branding excellence. The Superbrands Thailand organization is highly respected for measuring brand values with a reliable standard that takes account of brand quality, brand affinity and brand personality. Awardees of Superbrands Thailand are voted by consumers and a multidisciplinary council that brings together marketing, advertising and public relations experts.

About 'Thailand's Most Admired Brand'

'Thailand's Most Admired Brand' is an awarding program by BrandAge based on a survey that measures brands' trustworthiness and factors that influence consumers' buying decisions. With a sample group of more than 1,600 consumers, the program recognizes brands in seven award categories with coverage of more than 50 groups of products and services. Its evaluation examines brands' popularity, reputation and various aspects of consumers' brand perception ranging from quality, innovation leadership, and sales and/or after-sales services through to corporate social responsibility.

About No.1 Brand Thailand Awards

'No.1 Brand Thailand Awards' is an awarding program by Marketeer based on T-Cube research data by Video Research International (Thailand) Limited, a leading market research company headquartered in Japan. The study examines consumers' behaviors and attitudes towards 1,000 brands in 100 product categories in Thailand. With a nationwide sample group of 4,000 respondents that covers all consumer segments in every age range and the study's strong adherence to market research best practices, the findings are widely regarded as highly reliable.


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