INTRODUCING GEL-KAYANO 25: THE FIRST EVER SHOE TO FEATURE NEXT-GENERATION HIGH PERFORMANCE MATERIAL NANOFIBER

General Press Releases Wednesday June 27, 2018 12:19
Bangkok--27 Jun--star pr

ASICS announces the launch of the first-ever shoe to feature cellulose nanofiber (CNF), hailed as the next high-performance material breakthrough. The CNF will features on the 25th iteration of its flagship stability shoe, the GEL-KAYANO, which has set the benchmark for long-distance running performance since 1993 and will be available worldwide from June 1.

CNF is a nano-sized ultra-fine fiber that is one-fifth the weight of steel but five times stronger. It can be made from almost any kind of plant biomass, making it an extremely abundant resource. Because of this, CNF is considered a highly promising next-generation industrial material for a variety of industries, including automobiles, household electronics, paint, and textile products. It also contributes to reducing its carbon footprint and has been the focus of much research in recent years.

The new shoe features ASICS's new foam material FlyteFoamLyte for the midsole which uses the CNF to offer extra reinforcement of the bubbles. As a result, the GEL-KAYANO 25 has improved both durability and stability for runners, without compromising on weight. Compared to the original FlyteFoam developed by ASICS, FlyteFoamLyte enhances strength by approximately 20% and durability by approximately 7%, while still remaining lightweight.

For the development of FlyteFoamLyte, ASICS adopted the Kyoto Process, which is the innovative manufacturing process of CNF reinforced resin material researched by one of the world's leading authorities on CNF, Professor Hiroyuki Yano of the Research Institute for Sustainable Humanosphere at Kyoto University together with the Kyoto Municipal Institute of Industrial Technology and Culture. The GEL-KAYANO 25, which is the first-ever product to be made through using this process, was realized by ASICS's unique material design and foaming technology.

Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science says: "The GEL-KAYANO series was designed to make long-distance running accessible for runners. For 25 years, we've kept this goal in mind as we continued to make the GEL-KAYANO series lighter and more responsive, whilst never compromising on stability. We are thrilled that the GEL-KAYANO 25 is not only a further step in that journey, but that it was made possible by the development and application of next generation materials. Going forward, we will develop various high-performance shoes utilizing this material and strive to give more benefit for people around the world.

Hiroyuki Yano, Professor, Research Institute for Sustainable Humanosphere at Kyoto University says: " Lightweight, super-strong cellulose nanofiber made from wood and other plant resources in abundant supply is being researched all over the world as a large-scale industrial material that can support a sustainable low-carbon footprint. The first commercial application of CNF reinforced resin material taking advantage of CNF features is indeed a big step in the development and usage of CNF material. We hope this will mark the start of more and varied uses of CNF reinforcing resin material in the future.

ASICS establishes its position as the world's leading running shoe brand by organizing a running track event – The Black Out Track, in London, England. The 10 kilometer running track has no lights and no music, allowing runners to focus on their natural instincts and innate focus and willpower, instead. Well-known runners and actors from all over the world participated in the event, including Khun Milk Jirapong Meenapra, a runner from Thailand and Khun Toey Pongsakorn Mettarikanon, a famous Thai actor. The pair both ran the Black Out Track race wearing ASICS GEL-KAYANO 25, a lightweight show designed to support your foot during running. The event emphasized that, when you strip away the distractions of the sights and the sounds, running success can be achieved through focus, strength and the right pair of shoes.


Latest Press Release

BSH Announces New Promotional Campaign to Boost Vario Styles Year-End Sales

Mr. Chollawit Na Songkhla, Managing Director, BSH Home Appliances Company Ltd., Thailand, unveiled "BSH is renowned for being the world's leading manufacturer of home appliances under the Bosch brand. The company has recently introduced its brand-new...

Ananda Development and CUPT launch How Cambridge Berkeley Stanford do Tech Transfer

An event aiming at bringing a revolution in the Thai tech ecosystem through the best practices of three globally renowned universities Ananda Development Public Company Limited and Council of University Presidents of Thailand (CUPT) are partnering to...

Thanksgiving Lunch Buffet at Voila! Restaurant

Our popular Voila! restaurant is celebrating Thanksgiving Day with a Lunch buffet that features all your favourite dishes including butternut squash and ginger soup, roast turkey (with all the trimmings!), baked ham, pumpkin pie and eggnog cheesecake. We...

Royal Cliff Supports Employees Children with Annual Scholarship Program

It was a joyful day of pride and gratitude for employees of the Royal Cliff Hotels Group who gave back to its loyal and hardworking team by generously awarding 61 merit-based scholarships for the children of the staff. Divided into 3 levels, the fund was...

Thanksgiving Buffet at Nimman Bar Grill, Kantary Hills Hotel, Chiang Mai

On 22 November from 6 p.m. to 10 p.m., at Nimman Bar & Grill, Kantary Hills Hotel, Chiang Mai, we invite you to join us at a Thanksgiving Festival Buffet. We follow the lead of the USA as our chefs prepare a delicious celebratory Buffet Dinner with...

Related Topics