Peak Sport establishes Partnership with Belgium Olympic Committee

General Press Releases Friday July 13, 2018 09:16
BRUSSELS--13 Jul--PRNewswire/InfoQuest

On July 9th, 3PM local time, the Belgian Olympic committee held a press conference in Brussels to announce their strategic partnership with Chinese sports brand, Peak. Later this year in October during the Argentinian youth Olympic Games, the Belgium delegation will be equipped with gear specially designed and produced by Peak on the Olympic podium, as well as during the Minsk European games next year and the Tokyo Olympic Games in 2 years.

"Signing the Belgian Olympic committee is another breakthrough for Peak in implementing its international strategy. With the rise of China's economy, Chinese brands are increasingly being recognized and supported by international institutions and organizations," said Peak chairman Jingnan Xu at the signing ceremony.

Safer, the vice President of the Belgian Olympic committee, praised their new partner as well, stating: "We have known for a long time that Peak is the standard for Chinese sports brands and that they have a strong influence on China. We believe that our full cooperation with Peak will have an immeasurable role in promoting sports in Belgium and we have a reason to believe that with the Peak's dynamic support, Belgian players will be more motivated to compete and climb to their PEAK."

Being the heart of the European Union, Belgium shows great competitiveness in football, cycling, athletics, hockey and other sports with a group of athletes filled with limitless potential. At the Rio Olympic Games, Belgium gained 6 medals including two golds, two silvers and two bronzes.

In fact, Peak has already had a long history in cooperating with Europe, which can be dated back to the 2005 European basketball all-star game officially sponsored by Peak. Nowadays, Peak has strong relationships with Germany and Serbia's national basketball associations, as well as the Slovenia national Olympic committe. Peak is also a global partner for European basketball stars Tony Parker and Teodosic.

"Europe has become one of the Peak's most important overseas markets, and signing the Belgian Olympic committee will be helpful for raising Peak's recognition and influence in Belgium and in the entire Europe. Peak and the Belgian Olympic committee will begin to cooperate closely to improve its performance in the international markets." Said Peak deputy general manager Bingrui Wu.

Photo - https://photos.prnasia.com/prnh/20180712/2185570-1
Caption - Peak sport and the Belgian Olympic committee signed an agreement on strategic cooperation in Brussels

Latest Press Release

Fujitsu Announces Management Scholarship

Fujitsu (Thailand) Co., Ltd today announced the availability of the management scholarship offered by Fujitsu Limited for qualified applicants in Thailand with a bachelor's degree, at least three years of full-time work experience, and over 750 points in...

Hainan Airlines Awarded the SKYTRAX Five-Star Airline Designation for the 8th Consecutive Year at 2018 SKYTRAX World Airline Awards

SKYTRAX, the leading global airline and airport review and ranking site, today announced the winners of the 2018 SKYTRAX World Airline Awards during a coveted ceremony at The Langham Hotel in London. Hainan Airlines Holding Co., Ltd. ("Hainan Airlines")...

Mooncake Festival at Liu

The Mid-Autumn Festival is also known as the Mooncake Festival and celebrated on the 1st day of the eighth month in the traditional East Asian lunar calendar. Across East Asia, from Korea to Singapore, it is a joyous time marked by various happy customs...

PAIR UP FOR DINNER @ DRINK GALLERY

Cocktail and food pairings are the best. The Library is now offering a "SPECIAL 3-COURSE DINNER." You can choose your favorite pairing such as 'Australian Lamb Massaman with Unconventional Hickory Smoked Manhattan' or 'Tasmanian Salmon with a stunning GF...

ON THE MOVE: MANGO TREE WORLDWIDE SCOOPS GLOBAL AWARD AT AIRPORT FOOD BEVERAGE CONFERENCE AND AWARDS (FAB) 2018

Leading Asian restaurant operator, Mango Tree Worldwide, has been honoured at the largest and most prestigious event dedicated to the transport food & beverage industry, FAB 2018. The global conference, which took place in Helsinki on 20th and 21st...

Related Topics